Fanning the sparks of the sustainability revolution
The Growing British Business report says that ‘growth pioneers’ will be responsible for the UK’s recovery. Learning from history, we know that this is true and we don’t really need a survey of 500 UK decision makers to confirm it. Indeed, it is this pioneering leadership which we believe is the only way to a truly sustainable future for our planet, let alone for business.
As a race, humans will do as little as necessary to satisfy external demands and mostly will only do this once self-serving motivations are fulfilled. Every day, we hear that the only way for businesses to realistically adopt positive change towards a more sustainable future, is for change to be practical and for it to deliver to the bottom line. This is, of course, true. So, knowing that really self-less leaders will be the notable exceptions that headline in history, we are reliant on exceptionally successful business leaders, who can afford to take the high road, to dedicate their time and energy to leading the way forward.
The Growing British Business report shows some interesting regional groupings with Cambridge earning a top ranking for fostering many of growth pioneers in its ‘hi-tech hub’. Dr David Cleevely of Analysys fame, Charles Cotton, Chair of Cambridge Phenomenon Ltd and Neul Ltd, and Hermann Hauser UK Computer Personality of the Year in 1984, are a few of Cambridge’s great names, and companies like Ubisense, Abcam, Amadeus, Redgate Software, RealVNC, Autonomy, Jagex have leaders snapping at their heels.
Growing British Business claims that Cambridge has reached the heady rankings of a ‘super city’, primed to spearhead the UK’s economic recovery and, earlier this year, The Guardian reported that Cambridge’s hi-tech cluster now sports 1,400 companies, supporting 40,000 jobs. Indeed David Cleevely recently told Prince Andrew that the city has the potential to develop a new clutch of $10bn companies taking it to the ‘next level of global greatness’.
So, maybe Cambridge, with its hot-bed of pioneering leaders, is where the real sustainability revolution is set to start. We’re glad we’re here to fan the sparks!