Social media platforms continued to be some of the most influential marketing tools of
2015, with an ever growing amount of content posted every minute and, there is
no doubt that this will continue into 2016. To ensure your social media posts
achieve the greatest reach and engagement on each social media platform, use
hashtags, but be selective with the words you choose. Hashtags are no longer
just used on Twitter, they have spread to Facebook, Google+, Instagram,
Pinterest and Google Search – even LinkedIn
tested them out, so it is important for a business to know how to use them on
each channel.

Hashtags on Twitter

Did you know that a tweet with one or more hashtags is 55 percent more likely to be retweeted? Every business is looking to leverage and increase online engagement of its social media posts and, hashtags have been statistically proven to do
this. Twitter completed its own study of hashtags which concluded that brands can see a 50 percent increase in
engagement, including clicks, retweets, likes, and replies, by using the #
symbol.

Tweeting with hashtags, as shown, is a sure fire way to enhance your online presence. However,
brands need to stay aware of how many hashtags they use per post as research
also indicates that tweets that include one or two hashtags receive a 21
percent higher engagement rate than tweets with three or more.

Hashtags on Instagram

Instagram has been the fastest growing social platform for the last two years and now has
over 150 million users with an average of 16 billion photos shared, and one
billion likes each day. Unlike Twitter, generally the more hashtags used per
post the better, with interactions
the highest on posts with 11 or more
. Remember to keep your
hashtags relevant to the post!

For businesses, big or small, hashtags noticeably increase the reach of your posts,
which in turn leads to more followers. Hashtags also help you find people on
Instagram with similar interests and can aid market research on competitors.

Hashtags on Facebook

Facebook introduced hashtags in July 2013 and the evidence showing the positive and
negative impact of including a hashtag into a post is inconclusive. Research
states that posts without hashtags do better than posts with, however, Facebook
uses them to categorise conversations between people so if you are looking to
feature in specific searches, it makes sense to use them. Similarly to Twitter,
the number of hashtags used in a post influences engagement with one or two
hashtags averaging 593 interactions compared to a post with three to five hashtags
receiving on average 416 interactions.

It is important to use the correct number of hashtags on each social media
platform, but also to use the right hashtags to ensure you feature in the
relevant feeds. Websites like ritetag.com can
help to identify trending hashtags and can tell you exactly when and how they
will reach your audience.

So, what were the popular hashtags of 2015? See below some of the most used
hashtags of the year:

  • #AskRachel
  • #PrayForParis
  • #BlueandBlack vs. #WhiteandGold
  • #LoveWins
  • #IStandWithAhmed

At Conscious Communications, we use market knowledge and audience insight to
define the most effective mix of social media platforms and posts for your
business and can work with you to create a bespoke social media strategy. If
you are looking to improve your business’ online presence in 2016 get in touch
at info@consciouscomms.com.



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