Our company recently became the only public relations and marketing consultancy in Cambridge to be awarded Investors in People Bronze – the UK’s leading accreditation for business improvement through people management in the UK.   We wanted to aim high and go for the Bronze award, instead of just the core accreditation, and we’re very proud with what we’ve achieved.   

Investors in People (IIP) describes the award as ‘demonstrating a commitment to employees and representing a solid foundation of good practice in a socially responsible organisation’.

At Conscious Communications we always strive to put our people first.  We understand the importance of employee development in continuing to provide excellent results for our clients – our IIP assessor, Caroline Wormleighton, said: “Their key strengths are within their strong ethos of ethics and transparency, together with their inclusive and developmental working culture which result in a highly motivated, involved and empowered workforce.

“During the assessment process, the evidence showed that people are a valued asset to the business, a culture of involvement, trust and openness is felt throughout the organisation.”

Employees are a fundamental resource for any organisation, the way they are treated and how much they value the individuals they work with impacts their performance and, in turn, the performance of the business.

There is a mass of evidence to support this theory.  One study, led by Andrew Oswald from Warwick University and a team of economists, suggests clear links between workers’ happiness and their productivity, finding that happy workers are 12 percent more productive than unhappy workers.

There are a number of ways an organisation can ensure employees feel valued, respected and engaged in their roles, and a strong management team is an essential part of the mix.  Good managers will lead by example and can make or break a company.

Our IIP assessment report noted that our “managers are inspirational role models and take advantage of management development opportunities and programmes available to them to improve the way they lead, manage, and develop.”

Good managers will also be adept at devolving responsibility, ensuring that individuals feel challenged and stimulated.  And, with this responsibility comes a sense of pride and ownership which reflects in the success of our company – as this year’s Waitrose Christmas gingerbread stall advert says: everyone who works at Waitrose owns Waitrose so they care.

In our IIP report the assessor said: “People are very quickly encouraged to take ownership and responsibility, developing their knowledge with hands-on experience and projects.”

Individuals also need to feel that their personal goals are being met alongside the company’s and by devising a career plan for each member of our team we have established our commitment to their advancement.

Each member of our team has an annual training budget and a training log to complete which helps keep note of courses and workshops they have completed throughout the year.

Everyone also has two paid days each year to volunteer with a charity of their choice which provides them with an opportunity for personal development outside of their day to day work routine.

This is just a snap-shot of what we’ve achieved inside our business in two-and-a-bit short years and we see evidence every day of how our internal culture is reflected in the quality of our work and the results we achieve for our clients.

Of our IIP achievement, Paul Devoy, Head of Investors in People at the UK Commission for Employment and Skills, said: “Achieving the Investors in People Bronze standard is something that a business, as young as Conscious Communications, should be truly proud of. It is the sign of an organisation which is truly committed to good people management practice and we’d like to congratulate the company on its achievement.”



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