We know that social media isn’t right for all
organisations, and certainly not all channels will be right for you, but it is
possible to manage your social media accounts in just 15 minutes a day so it
doesn’t have to be the arduous task that you dread.
But first for some general pointers…
Assess and audit which platforms are best
suited to your business – does Facebook really offer the right target
demographic for your business?
Plan your time and resources effectively –
there are many platforms out there which allow you to schedule your posts (e.g.
Hootsuite and Tweetdeck) so you don’t have to be creating content every day
when you log in, just monitoring
Try and block out the same 15 minutes each
day for social media activity – it’s a good lunchtime distraction!
Don’t just repeat the same sales message
across multiple channels
Don’t ignore or delete negative comments –
they require a response and your followers will respect you for being open and
Don’t join a social media channel and leave a
half completed profile for months on end; your potential customers and business
partners will come across it and draw conclusions from what they find online
Login to your accounts and check your brand mentions – this
is your opportunity to respond to queries or negative comments.
Spend this time scanning your social media feeds and if
appropriate like, favourite, retweet and share posts which you think will be of
interest to your followers.
Find some great content to post – whether it is your own
company or product news, news from the industry, or something a bit more
light-hearted like a #FunFactFriday. No need to post it straight away; use a
tool to schedule a few throughout the day.
Instagram is the fastest growing social media platform year on year. With 300 million monthly active users, the app has moved quickly from the trendy iOS-only app, to a huge social network, now also accessible via Android and the internet.
In the last year, socially-astute companies and brands have stepped up their marketing initiatives on Instagram. Brands that are strategically active on Instagram have instant access to a platform to share personality and be creative and, in turn, immerse themselves in their fans’ daily lives. This growing trend of producing innovative imagery and video content has meant that volume of publications and cleverly crafted campaigns posted on the app has grown significantly.
Last week Ballantine’s published a new magazine about whisky exclusively on Instagram. The cleverly dubbed ‘Insta-zine’ is titled W and you can find the first issue at @w_issueone. It features a mosaic style grid of images that together make up the front page – users can tap on individual posts leading them to different articles.
Could this be the future for magazine publishing?
Brands have toyed with the Instagram grid before; one of our favourite examples was last year’s art-directed campaign by Mazda and JWT Canada. However, the fact that users do not typically view the images in the mosaic grid form seen in the above image, but rather as a feed of stand along images, impacts how visually successful these campaigns really are.
This month will see the first ever book to be published via the app. Jason Sperling’s new bookLook At Me When I’m Talking To You, will publish one illustrated page each day for 160 days, starting on 25 June at @lookatmebook. The idea is to reach people where they are already consuming media on a daily basis, rather than try to force them into a different pattern of behaviour – a key point of the book as well.
Sperling said: “The Instagram idea was a reactionary thing. I gave the book to several people to read, and after several weeks, no one, not one person, had started to read it…that led to the ‘a-ha’ insight/connection that these days people are ingesting content in small, mobile chunks. So, why can’t a book be built that way?”
Will you be upping your Instagram game?
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