We know that social media isn’t right for all
organisations, and certainly not all channels will be right for you, but it is
possible to manage your social media accounts in just 15 minutes a day so it
doesn’t have to be the arduous task that you dread.
But first for some general pointers…
- Assess and audit which platforms are best
suited to your business – does Facebook really offer the right target
demographic for your business?
- Plan your time and resources effectively –
there are many platforms out there which allow you to schedule your posts (e.g.
Hootsuite and Tweetdeck) so you don’t have to be creating content every day
when you log in, just monitoring
- Try and block out the same 15 minutes each
day for social media activity – it’s a good lunchtime distraction!
- Don’t just repeat the same sales message
across multiple channels
- Don’t ignore or delete negative comments –
they require a response and your followers will respect you for being open and
- Don’t join a social media channel and leave a
half completed profile for months on end; your potential customers and business
partners will come across it and draw conclusions from what they find online
Login to your accounts and check your brand mentions – this
is your opportunity to respond to queries or negative comments.
Spend this time scanning your social media feeds and if
appropriate like, favourite, retweet and share posts which you think will be of
interest to your followers.
Find some great content to post – whether it is your own
company or product news, news from the industry, or something a bit more
light-hearted like a #FunFactFriday. No need to post it straight away; use a
tool to schedule a few throughout the day.