Our news

Charitable student initiative earns Conscious Communications two award nominations

We are proud to announce that we have been shortlisted for our seventh and eighth awards of 2017 based on our charitable initiative, FXP Festival!

Last year we approached Jagex, Rizing Games at Cambridge Regional College, North Cambridge Academy, Cambridge University Press and Anglia Ruskin University to help us develop our exciting new initiative… We also elicited support from HackLab, YoYo Games, ARM and Unity, all of which could see the potential societal benefit of the project: a gaming competition for local schools and colleges to encourage participation in Computer Science.

Alison Taylor, Co-founder of FXP Festival and Managing Director of Conscious Communications, said: “FXP was conceived when we became aware that every local authority in Cambridgeshire falls below the national average for the education and employment prospects of disadvantaged children. We saw an opportunity to open young people’s eyes – in particular girls – to the realistic possibility of a career in digital arts, and to make the crucial connection between that career and their Computer Science lessons at school.”

And so, in June 2016, our FXP Festival was born. Last year, we had 18 schools from across Cambridgeshire participate in the 3-day festival, in which they participated in a games jam to create their own games under the theme of ‘twins.’ The 2017 festival took place at Cambridge Regional College, with nearly 100 pupils participating, 12 of which were girls, with one all girl team, participating in the ‘super’ themed games jam challenge.

We have been shortlisted for two very exciting awards in recognition of the initiative! At the PR Week Awards we’re up for the Force for Good category, and at the Investors in People (IIP) Awards for the Social Responsibility award.

The PR Week Awards celebrates its 30th birthday this year and the award ceremony will be taking place in October. The IIP Awards, held in November, is led by a team of professionals who have carefully chosen each entry for the various categories!

Supporting our community is something that’s close to each and every team member’s heart at Conscious Communications, so being nominated for these awards means a lot to us all.

We have our fingers crossed for both – watch this space!

Red Balloon takes to the air as our Charity of the Year

Up and away we go as we get to work supporting our 2017/2018 Charity of the Year – education charity, Red Balloon. We will be working alongside the charity over the next year to offer the team pro-bono public relations, marketing and design support, in a bid to raise the profile of the life-changing work the charity undertakes.

The charity supports young people who self-exclude from school, due to past experiences such as being subjected to bullying or other traumas. Originally set up in 1996, the charity opened its first centre in Cambridge. Now in its 21st year, the charity hosts five centres in Cambridge, Norwich, Harrow, and Reading. Red Balloon has also set up an online ‘centre’ – Red Balloon of the Air – in order to expand the charity’s provision to meet a growing need, combining online teaching and therapy with in person mentoring to achieve the same results as are seen in the physical Red Balloon centres.

We have been truly inspired by the work of the Red Balloon team. Our hope is that our support will help the charity to grow, and offer even more young people – who are not only missing out on their right to an education but also on important opportunities to socialise and share experiences of growing up alongside their peers – a chance to re-engage and cherish their school-days.

We are very much looking forward to working alongside the charity over the next year, and hope to make a real difference with local impact.

Cementing our global outlook

We have joined thenetworkone, an international network of independent best-in-class agencies, to expand our international offering and enhance the support provided to existing global clients.

Thenetworkone has a membership of over 1,000 independent advertising, communications, public relations, media, creative and digital agencies in 109 countries. The network puts us in a strategic alliance with other agencies around the world to provide global solutions for clients, and will allow us to better execute projects on an international scale, and add in-country value to our clients with a global reach.

Joining thenetworkone gives us a unique offering to our competitors – we now have access to an enhanced network of experienced specialists, in local contexts, which can be built around our specific needs. Alison, our Managing Director, said: “Our agency composition, client base and leadership styles are compatible with those in the network, which means we can move forward together seamlessly on behalf of our clients.”


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