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Community spirit takes Conscious Communications all the way to national recognition

We have reached the finals of the SME National Business Awards in recognition of our desire and ability to affect positive social change in the community.

Shortlisted for the Community Business of the Year category, Conscious Communications has been acknowledged for the company’s commitment to using its influence and expertise for good in the local community. Our dedication to such work gained the company recognition in 2017 when we were awarded the PR Week ‘Force For Good’ Award and in 2018 when we received Investors In People Gold accreditation – an accolade not previously awarded to an agency of such size.

Alison Taylor, Managing Director at Conscious Communications, said: “We are constantly striving for opportunities to combine our strategic expertise and unique creativity with socially responsible ethics and principles. Our drive to promote social mobility and access to education for all led to the creation of FXP Festival, our award winning community education initiative, which helps children improve their career aspirations and prospects in the creative digital sector. Such initiatives ensure all children from the local community receive an equal opportunity to reach their full potential.”   

The agency also offers pro-bono support to local charities through a volunteering programme and Charity of the Year project. Taylor continued: “This year we have been working with Red Balloon, from advising on social media strategy and running WordPress workshops, to designing its annual report. The team was extremely positive about our work and, while we take great satisfaction from how well we do, it’s the doing good that we are most proud of.”

Karen Schmiady, Head of Fundraising, Marketing and Communications at Red Balloon Learner Centre Group said: “This partnership came just at the right time for Red Balloon and has had a lasting impact on our charity’s capacity to embrace marketing and communications challenges. Conscious Communications has challenged and inspired us and their enthusiasm for the work we do was apparent in everything they did for us. They are wonderful people to work with and their support has made a lasting difference.”

In response to our most recent success, Alison said: “We are extremely proud that this important area of our work has been recognised by the SME National Business Awards, as we truly endeavour to apply a conscious ethos to everything we do. Our ambition is to do well by doing good, and to influence others to do the same.”

All that glitters is gold!

We are excited to share that we have been awarded Gold by Investors in People (IIP) – the UK’s leading accreditor for business improvement through people management in the UK – a level that organisations of our size are rarely awarded.

We sought re-assessment against the IIP standards in January 2018 after having achieved Bronze accreditation for the previous three years.

IIP Specialist, Lindsey Waters, commenting on her assessment of the team for the accolade, said: “The principles and ethics of being a conscious business are the foundation on which Conscious Communications operates, and understanding this ambition and how this translates into the day to day operation and behaviours is a strength for the organisation. Such high levels of collaboration and collective decision making are rarely seen, resulting in a high level of trust and respect for the leadership team.

“The focus on making a positive impact on the community is impressive, through initiatives such as FXP– an initiative spear-headed by Conscious Communications’ Managing Director to drive aspiration and opportunity in deprived communities – and volunteering days. These activities align back to ensuring that Conscious Communications is indeed a conscious business”.

To achieve IIP accreditation, organisations are assessed against particular indicators and, dependent on how highly an organisation scores against each indicator, IIP awards the appropriate IIP level. The levels represent the organisation’s level of “maturity”, from a fundamental “developed” level to a “high performing” level.

Alison Taylor, Managing Director, Conscious Communications, said: “It is a real credit to a business of our size to be awarded the IIP Gold accreditation. Our team operates on the basis that “it’s not just what we do that is important; it’s how we do it”. The success of Conscious Communications is down to the team’s hard work and dedication – from our pledge to go above and beyond for our clients, to the voluntary work that we undertake and our respect for each other, our clients, the environment and local communities”.

The IIP accreditation isn’t the only accolade we have celebrated recently. At the end of 2017 the agency was crowned a “Force for Good” at the national PR Week UK Awards for our community project, FXP. Commenting on the FXP project, judges of the Award, all esteemed public relations industry professionals, said that it is: “A shining example of selfless work from a PR agency for the local community, addressing a real need in the broader community”.

Taylor said: “Receiving recognition for the set of values and ethics that our agency upholds, along with the impactful community work we undertake, confirms our place as one of the UK’s top agencies and our commitment to make a tangible positive impact on the world around us reinforces why we do what we do”.


We are a ‘Force for Good’

We have been crowned a ‘Force for Good’ at the 2017 PR Week UK Awards for our community project, FXP, which has been designed to drive aspiration and opportunity in deprived communities.

Commenting on the FXP project, judges of the Award, all esteemed public relations industry professionals, said that it is: “A shining example of selfless work from a PR agency for the local community, addressing a real need in the broader community.”

Alison Taylor, Managing Director of Conscious Communications, said: “This accolade confirms our place as one of the UK’s top agencies, making a genuine and positive difference to the world around us.

“We believe it’s not just what we do that’s important; it’s how we do it.  We operate to a set of values that reflect our sense of social responsibility and drive everything from our pledge to go above and beyond for our clients, to our leadership in creating social change; from our commitment to developing ourselves professionally and personally, to our voluntary work.

“Our focus on helping clients in the education and technology sectors is no accident. Those sectors are characterised by a desire to help people achieve their potential, live more rewarding lives, tackle inequalities and resolve problems. We identify with their aspirations. As a business, we can’t claim to have created life-changing innovations, but we provide vital communications support for the work of our clients, which in turn changes the lives of children, teachers, families.”

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