Every year each team member is gifted two paid days to spend working with a charity of their choice. The objective of our team’s volunteer days is to share our public relations and marketing skills and expertise with charities that may not otherwise have the resources to deliver effective communications. Charities that have benefitted from our team’s work to date include the PCA Benevolent Fund, Addenbrooke’s Charitable Trust, Godmanchester Foodbank, Carers’ Trust Cambridgeshire, Contact the Elderly and Age UK Cambridgeshire.
We have also announced local Cambridgeshire charity, Blue Smile, as our 2017 charity of the year. Blue Smile is a children’s charity which improves the mental well-being and prospects of local children through arts-based therapies.
Alison Taylor, Managing Director, said: “The whole team firmly believes in the importance of everyone playing their part in supporting our community. Our charitable contribution is important and rewarding. We embrace the spirit of the old adage ‘be the change you want to see’ and hope that others will follow suit.”
We are currently working alongside the team at Blue Smile to support them in the design and production of marketing collateral, including case studies, fundraising presentations to pitch to corporate organisations and presentations for new school partners. We will also support the charity’s planning and management of fundraising events in the long term and provide strategic advice for its social media and website presence.
Alison said: “Supporting local charities like Blue Smile means that we can make a difference for the community on our doorstep, something that our whole team feels very passionate about. The care and support that Blue Smile provides for children in Cambridgeshire is vital, and its values match our own.”