Our news

Conscious Communications set to complete almost 1,000 hours of charity work

We are proud to announce that we are on track to complete almost 1,000 hours of charity work over the coming year for a number of local and national charitable organisations.

Every year each team member is gifted two paid days to spend working with a charity of their choice. The objective of our team’s volunteer days is to share our public relations and marketing skills and expertise with charities that may not otherwise have the resources to deliver effective communications. Charities that have benefitted from our team’s work to date include the PCA Benevolent Fund, Addenbrooke’s Charitable Trust, Godmanchester Foodbank, Carers’ Trust Cambridgeshire, Contact the Elderly and Age UK Cambridgeshire.

We have also announced local Cambridgeshire charity, Blue Smile, as our 2017 charity of the year. Blue Smile is a children’s charity which improves the mental well-being and prospects of local children through arts-based therapies.

Alison Taylor, Managing Director, said: “The whole team firmly believes in the importance of everyone playing their part in supporting our community. Our charitable contribution is important and rewarding. We embrace the spirit of the old adage ‘be the change you want to see’ and hope that others will follow suit.”

We are currently working alongside the team at Blue Smile to support them in the design and production of marketing collateral, including case studies, fundraising presentations to pitch to corporate organisations and presentations for new school partners. We will also support the charity’s planning and management of fundraising events in the long term and provide strategic advice for its social media and website presence.

Alison said: “Supporting local charities like Blue Smile means that we can make a difference for the community on our doorstep, something that our whole team feels very passionate about. The care and support that Blue Smile provides for children in Cambridgeshire is vital, and its values match our own.”

Good things come in threes: award success for Conscious Communications!

Last week we won the Community Business of the Year Award at the Cambridgeshire SME Awards 2017. The awards, which focus on Small and Medium-sized Enterprises (SMEs), are open to all sole traders and businesses in the region with less than 250 employees, and recognise SMEs as responsible for driving innovation and competition in many economic sectors. This particular award recognises the value of giving something back to the community, a principle which falls directly in line with our ethics here at Conscious Communications.

This award follows our recognition as shortlisted finalists at both the Recommended Agency Register (RAR) Awards and more recently for two CIPR Excellence Awards. The prestigious CIPR Excellence Awards are known for being the most rigorously judged awards in the public relations industry and are a celebration of creativity, achievement and excellent results for clients. The first category we are shortlisted for is Corporate Social Responsibility Campaign for the FXP initiative, our very own gaming festival which works to give young people an exciting hands-on game development experience and insight into what careers in the creative digital industry offer. The second award we have been shortlisted for is Education Communications for our work on Brains Eden, the UK’s largest student games festival. Working closely with Anglia Ruskin University, we implemented proactive sponsorship acquisition, a media relations programme, and content marketing and social media campaigns to increase sponsorship, participation and media coverage of the event.

We  are very much looking forward to both the RAR Awards ceremony on Wednesday 26 April and the CIPR Excellence Awards on Tuesday 6 June – keep your fingers crossed for us!

Conscious Communications makes its mark with Non-Executive appointment

This week we announced the appointment of communications stalwart, Mark Squires as Non-Executive Director. Mark held senior roles in marketing and communications at Hutchison, Orange, Nokia and Microsoft, including Global Director of Social Media. At the time of the Nokia’s acquisition by Microsoft he held the position of Communications Director for Western Europe.

Mark has been involved in education for many years as both a school Governor and Trustee of the CMAT Academy Group. Mark will support the company’s growth and development by using his wide experience to contribute to the strategic direction of the company.  Mark said: “The combination of insightful PR and an ambition for creativity at Conscious Communications is creating a terrific advantage for their clients. In this ever-changing market, I believe that Conscious Communications has the key ingredients for the future – fresh ideas and a value proposition built for the digital era. Working with this talented team is a wonderful opportunity and I will be doing all I can to see their elevation as a best-in-class agency.”

Recognising the team’s impact in the PR and marketing industry,the agency was recently announced as a finalist in the PR category (under 40 staff) for the Recommended Agency Register Awards 2017. The awards are one of a kind in the industry, with finalists being shortlisted based on outstanding client reviews and ratings on recommendedagencies.com. Each year the Register downloads the ratings from its database and celebrates the agencies with the highest ratings through the Awards.

Alison Taylor, Managing Director, Conscious Communications said: “It is a very exciting time for Conscious Communications with new appointments, client wins and growth of our in-house design team. Mark’s knowledge will be invaluable to the team, and we are looking forward to working together and seeing where his advice and experience will help take the business.”

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