Our news

Conscious Communications makes the news!

Conscious-Communications-makes-the-news

 

2016 has kicked off with a bang for the Conscious Communications team and we are thrilled to share three exciting developments with you.

 

Globally

We were pleased to have been featured in the local and PR trade news this week further to announcing that we have been appointed by the International Baccalaureate (IB) to manage its public relations activities across the Africa, Europe and Middle East region. The remit covers the breadth of the IB Continuum – Primary Years Programme, Middle Years Programme, Diploma Programme, and the newest addition, the Career-related Programme.

 

The team is very proud to have been selected to support IB in delivering its exciting plans for the coming year. The IB is internationally recognised as a gold-standard in education, delivering excellent breadth and depth of knowledge across all subjects, as well as the highly regarded Core.

 

Locally

Being based in Cambridge we are extremely fortunate to have the opportunity to work with locally-based world-renowned organisations such as Cambridge University Press, and this month we have been busy preparing to launch Cambridge University Press’ new reading scheme – for young children for whom English may be their native or additional language – Cambridge Reading Adventures.

 

Cambridge University Press has teamed up with the UCL Institute of Education to develop the 90-book series, which features fictional tales, historically based stories and animal adventures, and contains culturally relevant reading material for children around the world. The series has been written by revered children’s authors including Lauri Kubuitsile, Jonathan and Angela Scott and Ian Whybrow. Children can expect to start their reading adventures as soon as the books arrive in schools in February!

 

At home

www.consciouscomms.com has had a facelift! For those of you who were fond of our old website we hope you will appreciate the retained focus on our values. Our favourite aspects of the new look are the refreshing use of vibrant colours and the new and improved navigation. We get excited about websites – take a look at the ‘layers’!

 

We have gone live this week so, for anyone with a keen interest, we warmly welcome feedback on your experience of using the new website.  If you feel inspired to update your own website, be encouraged that, with our help, a new website is easier to create than you might think. Please do get in touch via info@consciouscomms.com – we would love to hear your feedback.

Recently at Conscious Communications…

Here is a little taste of what we have been up to during the last month…

 

Dame Mary Archer unveils new Science Hub at St Mary’s School, Cambridge

We’re always proud to share exciting news for our clients. At the end of September, Dame Mary Archer officially opened the new Science Hub at St Mary’s School, Cambridge.

The school’s continued investment across its sites has resulted in five new state of the art laboratories, providing a first-class setting to inspire innovative learning for all subjects. The new Science Hub will provide the perfect platform to nurture female scientists of tomorrow.

 

Future Experience Points 2016 is born!

In a joint initiative with Cambridge Regional College, we have been busy developing Future Experience Points (FXP) – a mobile games design and development competition for students from Year 9 – 13. The first year pilot of the coding jam will take place in 2016 with 20 schools and colleges across the region involved. FXP has been designed to raise aspirations of young people, allowing students to build valuable skills. We have secured industry involvement with the likes of Cambridge University Press and ARM among others. Watch this space!

Programmatic, curated and cultivated content and SEO – what should you invest in?

“If you approach digital advertising in the same way as you would print, you would consider audience type, cost, reach etc. of different advertising spaces and weigh up which locations are likely to have the best ROI.”

Our Digital Marketing Executive, Hannah, recently commented on the different types of online advertising and its latest buzzword – ‘programmatic’. Take a read of the feature on Digital Doughnut to see what type of digital advertising could work best for your business. If you would like to learn more about our digital marketing capabilities then get in touch at info@consciouscomms.com or give us a call on 01223 421 831.

We’re liking…. Livestreaming

image

Livestreaming refers to content that is delivered and distributed in real time over the internet. Although livestreaming isn’t a new technology (it has been around for a number of years in the form of video conferencing) the way the technology is now being used, together with the creation of new apps, have advanced the way live streaming is being utilised globally.

Apps like Periscope and Meerkat allow users to stream live video through their smartphones, and upload directly to social media platforms like Twitter, where the content can be seen and shared while an event is happening.

Periscope was launched just five months ago, yet the company says it has crossed the 10-million-user threshold already – an extraordinary achievement. It announced the figure in a blog post and went on to say ‘people are watching approximately 40 years’ worth of livestreaming footage every day on Periscope, that’s the equivalent of 21 million minutes every 24 hours’.

It is not just individuals who are getting involved in livestreaming; the BBC uses it to report from all over the world, uploading live news to its Twitter accounts so people can stay up to date with real time news.  Other businesses are using livestreaming; we have seen companies launch new products, highlight the inner goings-on of the business day, and there is even an estate agent that uses it for house viewings!

It will be exciting to see how the many uses of live streaming diversify in the coming months and we look forward to using it more and more for our clients.

Click here to start building your PR and marketing strategies
We're recruiting