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We’re liking…. Livestreaming

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Livestreaming refers to content that is delivered and distributed in real time over the internet. Although livestreaming isn’t a new technology (it has been around for a number of years in the form of video conferencing) the way the technology is now being used, together with the creation of new apps, have advanced the way live streaming is being utilised globally.

Apps like Periscope and Meerkat allow users to stream live video through their smartphones, and upload directly to social media platforms like Twitter, where the content can be seen and shared while an event is happening.

Periscope was launched just five months ago, yet the company says it has crossed the 10-million-user threshold already – an extraordinary achievement. It announced the figure in a blog post and went on to say ‘people are watching approximately 40 years’ worth of livestreaming footage every day on Periscope, that’s the equivalent of 21 million minutes every 24 hours’.

It is not just individuals who are getting involved in livestreaming; the BBC uses it to report from all over the world, uploading live news to its Twitter accounts so people can stay up to date with real time news.  Other businesses are using livestreaming; we have seen companies launch new products, highlight the inner goings-on of the business day, and there is even an estate agent that uses it for house viewings!

It will be exciting to see how the many uses of live streaming diversify in the coming months and we look forward to using it more and more for our clients.

This month at Conscious Communications…

Here’s a taste of what our team has been up to …

 

Marshal Papworth Fund – Farming Today

 

Conscious Communications invited BBC Radio 4 presenter Anna Hill to Shuttleworth College to meet the new Marshal Papworth Fund 10-week Short Course students. The Fund provides agricultural and horticultural scholarships to students from developing countries. The newest students were keen to speak to Anna about how the knowledge and skills learnt in their studies will transfer to their work in eradicating food insecurity in their home countries. The interview aired on 13th May.

‘Skills for Life’ ad campaign

The Conscious Communications team has been getting creative in developing the new ‘Skills for Life’ ad campaign for St Mary’s School, Cambridge. The ads demonstrate how the school provides students with not just the knowledge needed to achieve their dreams but also life skills that enable them to reach their full potential.

AlphaBio Control

AlphaBio Control, a leader in the development of sustainable crop protection products, has obtained funding from the Government’s Innovate UK Agritech Catalyst initiative to advance the development of a unique plant-based crop protection technology. Conscious Communications organised an interview between Iain Fleming, company Founder and Managing Director and Cambridge News’ business correspondent Matthew Gooding, who wanted to find out more about the initiative.  http://goo.gl/QpsU0u

Election debate

Our Managing Director, Alison Taylor, took part in the lively BBC Radio Cambridgeshire election debate, where local MPs discussed their plans for the city. Topics included housing, transport, the economy and education. Listen again here: http://t.co/xbARTyfMUv

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