Our news

Recently at Conscious Communications…

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2016 has started as a very busy year for the Conscious Communications’ team. We like to keep you up to date with the team’s activity and, over the last couple of months, this is what the team has been up to…

 

Love is in the air…

Last month, the main focus for client Bedford Lodge Hotel and Spa was, of course, Valentine’s Day. The team worked with the Hotel to secure coverage in Valentine’s Day gift guides and local luxury lifestyle magazines to promote the special packages and gift vouchers the Hotel had on offer.

Kids Country Breakfast Week

As part of National Breakfast Week, Conscious Communications supported Kids Country, the education arm of the East of England Agricultural Society, to implement a day of fun filled activities at schools across the eastern region. The activities, designed to take children on an interactive farm to fork adventure, included making pancakes, enjoying bacon sandwiches and sitting in a tractor parked in their playground. The team secured the attendance of the Mayor of Peterborough along with BBC Radio Cambridgeshire.

Brains Eden 2016

This year, Conscious Communications is responsible for the organisation, media relations, content marketing and social media campaigns, as well as event management of Brains Eden, the UK’s largest student gaming festival. Last year, the team implemented proactive media relations and event management for the festival and is very excited to be even more involved with the event this year. So far, the team has secured 10 university sign ups – don’t miss out; make sure your team is registered: brainseden.net

This month….

We have some exciting announcements to make this month – at the moment they’re top secret! Sign up to our newsletter at the bottom of the page to find out…..

Conscious Communications makes the news!

Conscious-Communications-makes-the-news

 

2016 has kicked off with a bang for the Conscious Communications team and we are thrilled to share three exciting developments with you.

 

Globally

We were pleased to have been featured in the local and PR trade news this week further to announcing that we have been appointed by the International Baccalaureate (IB) to manage its public relations activities across the Africa, Europe and Middle East region. The remit covers the breadth of the IB Continuum – Primary Years Programme, Middle Years Programme, Diploma Programme, and the newest addition, the Career-related Programme.

 

The team is very proud to have been selected to support IB in delivering its exciting plans for the coming year. The IB is internationally recognised as a gold-standard in education, delivering excellent breadth and depth of knowledge across all subjects, as well as the highly regarded Core.

 

Locally

Being based in Cambridge we are extremely fortunate to have the opportunity to work with locally-based world-renowned organisations such as Cambridge University Press, and this month we have been busy preparing to launch Cambridge University Press’ new reading scheme – for young children for whom English may be their native or additional language – Cambridge Reading Adventures.

 

Cambridge University Press has teamed up with the UCL Institute of Education to develop the 90-book series, which features fictional tales, historically based stories and animal adventures, and contains culturally relevant reading material for children around the world. The series has been written by revered children’s authors including Lauri Kubuitsile, Jonathan and Angela Scott and Ian Whybrow. Children can expect to start their reading adventures as soon as the books arrive in schools in February!

 

At home

www.consciouscomms.com has had a facelift! For those of you who were fond of our old website we hope you will appreciate the retained focus on our values. Our favourite aspects of the new look are the refreshing use of vibrant colours and the new and improved navigation. We get excited about websites – take a look at the ‘layers’!

 

We have gone live this week so, for anyone with a keen interest, we warmly welcome feedback on your experience of using the new website.  If you feel inspired to update your own website, be encouraged that, with our help, a new website is easier to create than you might think. Please do get in touch via info@consciouscomms.com – we would love to hear your feedback.

Recently at Conscious Communications…

Here is a little taste of what we have been up to during the last month…

 

Dame Mary Archer unveils new Science Hub at St Mary’s School, Cambridge

We’re always proud to share exciting news for our clients. At the end of September, Dame Mary Archer officially opened the new Science Hub at St Mary’s School, Cambridge.

The school’s continued investment across its sites has resulted in five new state of the art laboratories, providing a first-class setting to inspire innovative learning for all subjects. The new Science Hub will provide the perfect platform to nurture female scientists of tomorrow.

 

Future Experience Points 2016 is born!

In a joint initiative with Cambridge Regional College, we have been busy developing Future Experience Points (FXP) – a mobile games design and development competition for students from Year 9 – 13. The first year pilot of the coding jam will take place in 2016 with 20 schools and colleges across the region involved. FXP has been designed to raise aspirations of young people, allowing students to build valuable skills. We have secured industry involvement with the likes of Cambridge University Press and ARM among others. Watch this space!

Programmatic, curated and cultivated content and SEO – what should you invest in?

“If you approach digital advertising in the same way as you would print, you would consider audience type, cost, reach etc. of different advertising spaces and weigh up which locations are likely to have the best ROI.”

Our Digital Marketing Executive, Hannah, recently commented on the different types of online advertising and its latest buzzword – ‘programmatic’. Take a read of the feature on Digital Doughnut to see what type of digital advertising could work best for your business. If you would like to learn more about our digital marketing capabilities then get in touch at info@consciouscomms.com or give us a call on 01223 421 831.

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