Three of our favourite social media tools
Social media tools are essential for creating and managing your social media accounts in a professional and efficient way. Emily, our PR and marketing executive, has chosen three of her favourite tools that will assist you in each step of your content creation – and better yet, they’re free!
When choosing an image to post on social media you need to ensure that the images are free of any copyright laws that could potentially get you into hot water. There are a number of websites that you can turn to that offer thousands of royalty free images and will ensure you adhere to these laws. One of our favourites is Pixabay. All images on Pixabay are free from copyright under Creative Commons CC0, which means that you can download, modify and distribute the images as you please. Pixabay has over 930,000 stock photos, vectors and art illustrations for you to choose from. You also have the option to refine your search by media type, orientation, category, size and colour so you can find exactly what it is you are looking for quickly and easily.
Once you know what it is you want to say, and know the image you want to use, you need to then create great looking content. Producing a social media post with both text and image doesn’t only look great but research by eMarketer found that adding an image to your post can result in an 87% interaction rate on Facebook and Media Blog suggests that adding an image can trigger a 35% increase in retweets on Twitter. Canva is a great tool for content creation – one of its main attractions is the ease in which you can navigate the programme; you can simply select which template you wish to use and build your content from this. ‘Social media’ is our most used template as it creates an image which fits the image specifications for Twitter, Facebook and LinkedIn. You can then upload your chosen image or select one of the images already available to you on Canva, and choose a font or template text design to write your text onto the image. For example, at Easter you might wish to create a post that includes the message ‘Happy Easter!’ for your social media audience accompanied by a photo of a chick, egg or bunny in the background – a fun and vibrant way to convey a message to your followers. However, there are also pre-made layouts for those that aren’t as creatively confident as others.
After you’ve created your social media posts you now just need to post them! We recommend using social media scheduling tools to send posts for ease and efficiency. Hootsuite is a great tool to manage different aspects of your social media accounts, allowing you to schedule content in advance so you can be sending out content even when you’re away from your desk. This platform has a browser-based dashboard which supports a wide range of social networks such as Twitter, Facebook, LinkedIn, Instagram, Google+ and YouTube, so all of your key social media channels can stay active for maximum exposure.
Once you’ve posted your content you can sit back and watch your posts get liked, retweeted and reposted by your social media followers and beyond and watch the engagement on your social media channels flourish!