Zoë, Client Services Director, discusses the Facebook campaign #Shemeansbusiness in our latest blog post
You may have missed the #Shemeansbusiness campaign from Facebook – it hasn’t been overtly pushed on its own platform; having said that, it’s undoubtedly one you should be supporting or at least aware of. Facebook states that the premise of the campaign is: “When women succeed, we all win. When women do better, economies do better.” It was created to celebrate those women who have built up businesses but also to be able to offer support and advice to women who might want to do a similar thing in the future. I’m sure that there is a plethora of women out there who have world-changing ideas that never come to fruition due to lack of funds or that little extra nudge needed to energise them to take the plunge, however the economic possibilities are sky high if they have the right support. According to research from the Federation of Small Businesses (FSB) “900,000 more businesses would be created if the UK achieved the same level of female entrepreneurship as in the US, resulting in an additional £23 billion gross value added to the UK economy.”
Partnering with the FSB and Enterprise Nation, Facebook wants to train 10,000 women in ‘Facebook for Business skills’ in this year alone to try and close that gap. A tall order, but if any business can do it, Facebook can. Although not founded by a woman it now has some serious female players working as influential role models and game changers in the business world. Nicola Mendelsohn CBE is the VP EMEA at Facebook and its Chief Operating Officer, Sheryl Sandberg, was elected to be the first woman to serve on Facebook’s board in 2012 and was also named in the Time magazine top 100 list of the most influential people in the world.
This representation of inspirational women in a business resonates strongly with the team at Conscious Communications. Our Managing Director and founder of the business, Alison Taylor, has built the business from the ground up since its inception five years ago. Today, the business is a thriving PR and marketing agency made up of a team of passionate media relations professionals, writers, digital marketers and creative designers (male and female!). Shockingly, nearly three quarters of women surveyed by Facebook as part of this campaign admitted that they couldn’t think of a female role model running a similar business to the one they wanted to start. And the reason? Lack of confidence and self-belief. It is this self-belief, the driving force behind what she wanted the company to stand for, that drove Alison to create the company we are all so passionate about today…
Meet Alison – #shemeansbusiness
“Conscious Communications was born out of a passion for communications and a desire to build an agency that delivers a superior service through transparent, honest and long-lasting working relationships with its clients; hence our strapline ‘public relations and marketing with a conscience’. I’m extremely proud to be working with the truly inspirational and loyal team we have created, where our clients are our greatest ambassadors.”
Be inspired by more business women by clicking here – because, in the words of Facebook, “the next successful entrepreneur could be anyone. She could even be you”.