We’re liking…Augmented Reality
We are witnessing huge innovations within the digital world. First of all we were in awe of 3-D
printing and now we turn our attention to augmented reality (AR) which is only
now becoming mainstream, despite the term having been around for decades. We
can wave goodbye to 80s-style virtual reality goggles, and can now enter a 3-D
world through the use of our mobile devices – truly magical.
Software developer, Aurasma, has created
an opportunity to enter an augmented world where every image, object and place
has its own Aura, changing the way you see and interact with the world. Check
out Aurasma and watch some of its most engaging projects here.
Our favourite AR campaign to date
is for The Times Magazine – download the Aurasma app and watch it here. By
downloading the app and scanning the cover, readers gain exclusive access to comedian
Graham Norton and his pet dog – genius!
What is most exciting about this
piece of software is how it can completely transform the way we engage with
potential customers on mobile devices. AR provides a richer user experience;
increases the perceived value of products and brands; and conveys innovation
from forward-thinking brands.
Most of all, AR injects playfulness
and fun into everyday products – M&S
used Auras to bring its new summer collection to life last year – customers
were able to search for the perfect outfit, to share their Auras via social
media, view the range and, of course, buy what they saw.
We are just scratching the
surface of AR’s potential and we are sure it will continue to evolve – make
sure you take advantage of the excitement and creativity it can bring to your digital
public relations and marketing campaigns.