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Livestreaming refers to content that is delivered and distributed in real time over the internet. Although livestreaming isn’t a new technology (it has been around for a number of years in the form of video conferencing) the way the technology is now being used, together with the creation of new apps, have advanced the way live streaming is being utilised globally.

Apps like Periscope and Meerkat allow users to stream live video through their smartphones, and upload directly to social media platforms like Twitter, where the content can be seen and shared while an event is happening.

Periscope was launched just five months ago, yet the company says it has crossed the 10-million-user threshold already – an extraordinary achievement. It announced the figure in a blog post and went on to say ‘people are watching approximately 40 years’ worth of livestreaming footage every day on Periscope, that’s the equivalent of 21 million minutes every 24 hours’.

It is not just individuals who are getting involved in livestreaming; the BBC uses it to report from all over the world, uploading live news to its Twitter accounts so people can stay up to date with real time news.  Other businesses are using livestreaming; we have seen companies launch new products, highlight the inner goings-on of the business day, and there is even an estate agent that uses it for house viewings!

It will be exciting to see how the many uses of live streaming diversify in the coming months and we look forward to using it more and more for our clients.



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