Back to school, computer games and a little bit of Lego
Well… what a summer we’ve had! Alongside Cambridge being reported as the hottest city in the UK during our heat wave, it has been all systems go in the Conscious Communications office! We started off the summer months in full force with Brains Eden, the UK’s largest student games festival hosted at Anglia Ruskin University and FXP, our own computer games concept and development competition for school and college students. We have also secured top tier coverage for a number of our clients, including execution of a national media relations campaign (detailed below) and the all-important school results days. We have also welcomed a new team member along the way!
Below are just some of the highlights that have stood out for the team over the past three months:
“Over the summer months we have secured some big media relations wins for our client, International Baccalaureate (IB). On 5 July we, along with over 169,000 students around the world, celebrated Diploma Programme results day. We work across the Africa, Europe, Middle East and Asia Pacific regions for our client and notable coverage was secured in: Khaleej Times, The National (including front-page news!), South China Morning Post, India Education Diary, and Independent Education Today; reaching a combined total audience of 194,562,994.
Later in July, we welcomed the news that the IB has eliminated its student examination registration fee, and secured coverage in The Times, The Star Malaysia, Times Educational Supplement, Education Today Australia, Gulf Today, PIE News and front-page news in Khaleej Times, among others. We also secured an interview for the Director General of the IB with leading radio station, Dubai Eye. Working with media from around the world is really exciting and we look forward to further building our relationships with them when we attend IB conferences in India and Abu Dhabi later this year.”
Sophie, PR & Marketing Director
“Showcasing our clients’ expertise and work in the media is always exciting and recently we have been able to take this one step further with our client Saunders Boston Architects – an architecture practice with 100 successful years under its belt. Recent highlights include showcasing the practice’s projects in a range of target trade press, such as Building Construction Design, Architecture Magazine and Construction UK Magazine – to name a few. It has been particularly rewarding to support the practice with delivering thought provoking commentary pieces that go deeper than the buildings it designs and instead focuses on the people the buildings are designing for. A recent piece titled ‘Going the extra mile for extra care housing’, published in Public Sector Building News, not only demonstrated the expertise of our client but also the passion of the people who work there.”
Ailsa, PR & Marketing Executive
“This summer saw the culmination of two years hard work with the Grand Final of the Energy Challenge; supporting AstraZeneca in launching and delivering its largest STEM outreach competition in the UK. Over the two-year programme, the Energy Challenge engaged more than 4,000 KS2 students in STEM learning and was supported by 76 local AstraZeneca employees, who generated more than 500 volunteer hours between them. To deliver the Challenge, we created the brand identity for The Energy Challenge which was used across a broad brief of digital, PR, marketing and internal and external communications activity.”
Ali, PR & Marketing Manager
“It’s been an exciting and fast-paced opening six months for me at Conscious Communications. Earlier in the year, we found out that we’ve been given the go-ahead to run a brand-new FIRST® Lego® League tournament in Peterborough, which we will be running alongside our current Cambridge tournament in the new year. In August, Joanna and I attended training held by the IET to give us an insight into the updated competition rules and to introduce the newbies (me) to the tournament’s structure. It was a hugely insightful day; meeting all of the other hosts and hearing their stories about the tricks of the trade when it comes to running tournaments really got me excited and raring to get started with ours!”
Ellie, PR & Marketing Executive
“It’s been a busy few months for our client the British Nutrition Foundation (BNF). In June, it was the BNF’s seventh annual Healthy Eating Week, which this year placed a large focus on sleep and how a lack of sleep can negatively impact our health. As part of our media relations activity around the event, we issued an embargoed press release announcing the results of the BNF’s sleep survey, which asked schools and workplaces registered for BNF Healthy Eating Week to consider their sleeping patterns and how this might affect their diet. The result of our campaign was 584 pieces of coverage across national and regional news, health, education and food industry trade media, including filming at a school with Channel 5 News. A personal highlight for me was achieving coverage on CBBC Newsround and seeing children commenting on the article considering how much sleep they get and what they could do to improve their health.
A month later, we launched the BNF’s updated 5532 guide, a resource about portion size and healthy eating focussed on toddlers. The objective of this campaign was to not just raise awareness of the BNF’s resource, but to help parents understand the balance of different foods that preschool children should be eating, and in what amounts; enabling them choose a healthy, varied diet for their children. The 5532 launch achieved coverage in over 200 publications, across broadcast and print media, reaching a total estimated audience of 403,712,806. Job done!”
Joanna, PR & Marketing Manager
“For four years now our team has been running the award winning FXP Festival, an education initiative which was conceived by Conscious Communications to help drive career aspiration and opportunities for young people across East Anglia. FXP is based on a computer game design and development competition which, this year, included a storytelling category too. Every year we have been fortunate to work alongside Jagex, Arm, Anglia Ruskin University, Table Flip Games, Rizing Games and Cambridge Regional College, to deliver the festival and this year, publisher The Curved House joined the fold.