January 11, 2023

Cambridge PR agency clocks more than 840 charity hours in 2022

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Cambridge PR agency clocks more than 840 charity hours in 2022

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Cambridge-based public relations and marketing agency, Conscious Communications, donated more than 840 charity and pro-bono hours in 2022– a new record for the company. 

Equating to over £50,000-worth of work, the Conscious Communications team has supported projects including the launch of Bright New World, a book written by Cambridge-based author and renowned environmentalist, Cindy Forde; FXP Festival, a local education initiative centred on the exciting world of game design and development for students; and dedicated over 730 hours of pro-bono support to deliver the first ever Cambridgeshire County Day, which was the county’s largest Platinum Jubilee celebration, with over 6,000 people in attendance. 

Most recently, throughout December, the team collected much-needed Christmas donations on behalf of three local charities: Cambridge City Foodbank, CHS Group and Jimmy’s Cambridge. Cambridge City Foodbank received a record number of registrations for its annual Christmas Winter Hamper appeal, beating last year’s previous record by almost 150 pledges.

Alison Taylor, Managing Director of Conscious Communications, said: “At Conscious Communications, we are committed to using our public relations and marketing expertise as a force for good, and take great pride in our sense of social responsibility. To have dedicated as many charity and pro-bono hours as we have in 2022 is a huge accomplishment, and I am so proud of the team who devote so much goodwill to help communities while delivering stellar results for our paying clients too.” 

Conscious Communications, which celebrated its 10th anniversary last year, also gives each of its employees two fully-paid days a year to support a charity of their choice. In 2022, PR & Marketing Director and Head of Client Services at Conscious Communications, Sophie Baillie, used her two days to support Cambridge Community Arts, a charity that she is also a Trustee for. Sophie worked with the marketing lead to develop a communications and marketing strategy for the charity. Other examples from the last 12 months include the team’s Head of Events, Elle Roberts-Nissen, organising the ‘Warm up for Winter’ event at St Andrews Church for the Cherry Hinton community, in aid of Jimmy’s Cambridge.

Alison continued: “What I love most is that each team member is genuinely passionate about making a difference and having a positive impact on the wider world; it isn’t a chore or a tick box exercise. I am looking forward to seeing what change our team delivers in the next 12 months.”