First® Lego® League
Project Description

FIRST® LEGO® League is a robotics-based life skills competition where young people (9-16) work in teams to develop the confidence, problem-solving, teamwork and communications skills they will need in the 21st Century engineering workplace.  Conscious Communications’ challenge, set by operational partners The Institution of Engineering and Technology (IET) and Qualcomm Technologies, Inc. was to engage schools from underprivileged communities with FIRST® LEGO® League Cambridge tournament and turn it into a high profile, exciting and enriching team STEM experience.

Results: delivering key STEM educational event which saw over 100 students competing in the tournament and achieving an estimated reach of 2,892,501 through targeted media relations activity.

Project Details
Client
First® Lego® League
Categories
Event management, Public relations
First Lego League case study