April 26, 2023
Abbie O’Connor, Multimedia Designer:
Please give us a short introduction to you, how long you have been at Conscious Communications and your job role.
I began working for Conscious Communications as a Multimedia Designer in February 2023 after working as a freelancer for several companies, including a STEM educational toy brand, a Biotech company and a charity run by a school. My industry experience has varied from brand communications, trend forecasting and identity design. A lot of my experience is transferable to my role at Conscious Communications, where you can find me working on social media still and motion graphics, creative collateral and everything from designing reports to creating and editing videos.
Can you give us an overview of your first few months at the agency?
My first month at Conscious Communications has been made really enjoyable by the team, they are so approachable, as well as the office culture being a very fun and creative environment. I have gained a lot of knowledge about our diverse clientele by working on design briefs for many of them. On one day, I might be working on social media posts for a school for children with autism and designing a flyer for a transportation company that has released a net zero-emissions lorry.
Is there a piece of work you are particularly proud of, or a reason why you enjoy the role?
Designing a flyer for Welch’s Transport to promote the launch of a net zero lorry that will benefit local businesses. It’s great to see a local, family-owned business doing ‘good’ for its community.
What inspires you most?
Designing for a purpose. For a while now, I have been looking for a role where I can work with clients that want to make a positive impact, so the fact that I get to contribute to this makes me feel a sense of achievement at the end of every day.
What is your favourite visual campaigns that other brands have created?
The pink hay bale fundraiser that Breast Cancer Awareness organised is one campaign that I will never forget. As I was on a train, I remember seeing them in a field; they were so beautiful in the countryside and, hopefully, offered some comfort to those who were affected.
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