Ali White – PR and Marketing Manager

1. What is the most exciting project that you’ve worked on in the past 12 months and why?

Definitely working with the Internet Watch Foundation; the work it does is so incredible and the comms team is so driven. It was a really wonderful experience to just jump in with both feet.

2. During your career what is the biggest challenge that you’ve overcome?

When I was first starting out, I went on a brand immersion day with a car brand. The agency team each took turns doing laps of a small track in the latest model and my thrill seeker spirit took over a bit. To the extent our brand-new client nicknamed me maverick for a few months… not my most professional moment!

3. What has been a ‘pinch me’ moment?

It still gives me a thrill every time we a get a client on television, especially when you’re watching with friends or family and get to point and say – that was us, we did that.