July 5, 2021
- CC out and about
- New team members
- Working to make the internet a safer place
- An exhibition of extraordinary objects
There is never a dull day at Conscious Communications, and the last six months prove just that. With the wonderful addition of new faces to the team alongside some new clients and powerful campaigns, the Conscious Communications team has been super busy! Take a read of the team’s personal highlights:
Sophie Baillie, PR & Marketing Director
“I have had the pleasure of on-boarding some of our newest clients over the last few months, one of which is a company called Citrefine International which manufactures an active substance called Citriodiol® for companies that produce natural insect repellents. It has been a deep dive into the industry, and we have had so many interesting conversations along the way. Most recently, I had the opportunity to visit the client in Yeadon, near Leeds. After months of Zoom calls, it was lovely to meet the team in person. The trip was rather exciting as we were capturing footage for a French TV station, which will be airing at the start of July, so watch this space!”
Zoë Scorer, Director
“We have been blown away by the sheer volume of student teams taking part in FXP Festival this year. Taking into account the disrupted year students and their teachers have had we wanted to ensure that our pivot to a virtual FXP Festival in 2021 was as accessible as possible for teams, thinking that we may not have as many teams taking part as in previous years. But… we have more! Nearly 80 teams are taking part this year! All of our modules have been delivered (virtually) to teams, we’ve held drop-in sessions, we’ve sourced some amazing prizes and the teams have submitted their projects. Our judging panel of industry experts are raring to go and are equally excited to see what the teams have come up with in response to the thought-provoking theme of PRIME. Oh…and did I mention we’ve designed our own bespoke trophy which has been 3D printed?”
Blessing Raimi, Junior Content Designer
“To express what CC Insight, our bespoke measurement framework, is, I am producing an information video for current and potential clients which visualises the key details of the framework and the scope of it. I have explored various motion graphic approaches to make it both eye-catching and engaging while ensuring that it doesn’t overshadow the information. One of the biggest challenges was matching the recorded voice over to the dynamic graphics and text on screen that act as visual aids. Keep your eyes peeled for the finished product!”
Hanna Garrett, Senior PR and Marketing Executive:
“Starting a new job is always a daunting prospect, let alone in the middle of a global pandemic but I’m thrilled to have joined the team at Conscious Communications. It’s been fantastic to immediately delve into projects, such as crafting content for social media, and I’m particularly excited to be working with The Cavendish School, as my younger brother is neurodivergent. Creating positive change is one of the core values of Conscious Communications, and one of the reasons I was drawn to the company, so being able to undertake meaningful work that has a positive impact is incredibly fulfilling and I’m looking forward to supporting the team as the building of the school progresses and the opening date draws closer.”
Alison Taylor, Managing Director:
“This month, Cambridge 2030, in partnership with Form the Future, Cambridgeshire Community Foundation and Cambridgeshire County Council launched the Careers Drive and called on the Cambridgeshire business community to support young people who have missed out on in-person work experience placements during the pandemic. Those most severely disadvantaged by the lack of work experience opportunities are the 3,847 students across Cambridgeshire who come from disadvantaged backgrounds and qualify for Pupil Premium. These young people are most likely to receive most benefit from in-person work experience but they are the least likely to be able to secure work experience placements for themselves.
So, along with other businesses including Costello Medical, Morgan Sindall, Granite 5, Heartfelt Technologies, Studio 24 and Rapleys, Conscious Communications is proud to have pledged in-person work experience weeks for two local Year 10 or Year 11 students in the coming year.”
Debra Fisher, PR and Marketing Manager
“We had the pleasure of working with the Internet Watch Foundation (IWF) on an important project recently. The IWF launched two new campaigns, ‘Home Truths’ and ‘Gurls Out Loud’, to raise awareness of a worrying new trend of self-generated online child sexual abuse; where online predators groom and coerce their victims into capturing and sharing their own abuse imagery. The campaigns empower girls to say no and to “block, report, tell someone you trust”, and encourage parents to T.A.L.K (Talk, Agree, Lean, Know) to their young and teenage daughters about the dangers online. The campaign gained some fantastic media and influencer coverage, helping spread the word of the resources available to equip parents and teens with the tools to stop online predators in their tracks.”
George Pickford, PR & Marketing Executive
“A few weeks ago, I was proud to receive sign off on a project I had been working on for the last 12 months; a whitepaper for the International Baccalaureate (IB) focusing on the Career-related programme (CP). This was one of the very first projects that I worked on when I joined Conscious Communications, so to now see it come to fruition over a year later after dedicating a large amount of time to research, reading and drafting is a brilliant feeling; it is by far one of my proudest achievements to date! The final product titled ‘Preparing students for the future world of work’, outlines why many qualifications are failing to adequately prepare students for their transition to the workplace, and presents the CP as the solution. The resulting paper will be used to help on-board schools for the CP.”
Alan Beeson, Senior Designer
“In June, I spent time updating The Cavendish School’s website now that we are approaching the final few months before the school opens in September. It has been wonderful to see a website, that we designed and developed last year, come to life with information on the team and more. I was also pleased to see that the team secured coverage of the school on ITV Anglia too!”
Joanna Colley, Senior PR and Marketing Manager:
“Ever since we worked on the Women at Cambridge exhibition launch with Cambridge University Library in 2019, I have been dying to work on another exhibition launch-type project. Cue: Extraordinary Objects, a new gallery in Cambridge with items ranging from new Banksy pieces to a 68-million-year-old dinosaur skull. The most exciting part of the project so far has been arranging (and modelling in!) a photoshoot with PA media at the gallery; with resulting coverage in The Times, The Herald and The Independent.”
Samantha Cunningham, Junior PR and Marketing Executive:
“Learning about clients and getting to know the team has been a thoroughly enjoyable experience so far and I look forward to working with them all going forward. The first few weeks at Conscious Communications have been busy and exciting in equal measure. Organising the distribution of over 250 t-shirts for the participants and judges of the FIRST® LEGO® League Challenge was a team effort and the enthusiasm shown by all involved has been a pleasure to witness, especially given the different format of this year’s event.”