Drone Pathfinder Catalyst

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Project description

We were appointed by Connected Places Catapult to develop a compelling campaign to promote confidence in the safe and responsible use of the drones as part of the Department for Transport’s Drone Pathfidner Catalyst programme. To achieve this, we created a campaign under the theme of “uplift” sharing good news stories through multi-media storytelling across all relevant owned and earned channels; this included thought leadership and placement of opinion pieces with key trade media.

Securing placement of thought leadership and opinion pieces in target media across all nine of the Drone Pathfinder Catalyst’s target sectors