Drone Pathfinder Catalyst

We were appointed by Connected Places Catapult to develop a compelling campaign to promote confidence in the safe and responsible use of the drones as part of the Department for Transport’s Drone Pathfidner Catalyst programme. To achieve this, we created a campaign under the theme of “uplift” sharing good news stories through multi-media storytelling across all relevant owned and earned channels; this included thought leadership and placement of opinion pieces with key trade media.

Results:
Securing placement of thought leadership and opinion pieces in target media across all nine of the Drone Pathfinder Catalyst’s target sectors