Project description
The Grand Arcade is a large, premium shopping centre in the heart of Cambridge, which hosts a variety of pop-up events throughout the year, offering an entertaining and inspiring shopping experience to its visitors. We were appointment to support with the planning, delivery and promotion of a week long event that took place during the school half term, called “Let’s Go Circular”. The purpose of the event was to educate and inform the people of Cambridge about the Circular Economy, while highlighting sustainable shopping solutions within the Grand Arcade.
Results:
Arranging a full line up of workshops and events in less than two months and securing widespread media coverage, including within the I Paper
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