Open Air

Featured image for “Open Air”
Project description

Open Air, an independent outdoor shop in Cambridge, launched a capsule store holding the largest Fjällräven collection in East Anglia and asked us to activate a local launch, promoting it as a destination store for adventurers. The launch activity included a ‘Fika in Cambridge’ themed event, creative news releases and a social media teaser campaign using beautiful photos of Fjällräven products against a backdrop of Cambridge landmarks.

Results: successfully organising a press and consumer launch in less than two weeks