Project description
In January 2022, SWGfL and Marie Collins Foundation launched the Harmful Sexual Behaviour Support Service, an initiative funded by the UK Home Office, to equip and empower education and safeguarding professionals to address the alarming normalisation of harmful sexual behaviour in children and young people. CC delivered a proactive, high-profile campaign, including media relations, social media, email marketing and video, across target earned and owned channels, which was initially a three month project but extended to nine.
Results:
Widespread media coverage including securing a complementary media partnership with Schools Week worth an estimated £42,000.