The International Baccalaureate

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Project description

We are very proud to have worked closely with the International Baccalaureate Organisation (IB) for over four years, promoting the Diploma Programme, Career-related Programme, Middle Years Programme and Primary Years Programme to schools, teachers, students and parents, across Africa, Europe and the Middle East, and Asia Pacific regions. Our proactive public relations and marketing programme incorporates media relations activity, leveraging news, and event support. The IB is committed to delivering international education that creates a better world and its charitable status and ethos fit our own team’s mission of ‘doing good while doing well’.

Results: securing 122 pieces of coverage reaching an estimated audience of 434,242,938 across AEM and APAC regions between July and December 2019