Brains Eden

Project description

Working closely with Anglia Ruskin University, we have been responsible for the organisation, event management and marketing of Brains Eden, the UK’s largest student gaming festival, for four years. In 2018, 35 teams competed from UK, European and Chinese universities, and we secured support from industry including PlayStation First, Sumo Digital, Arm, Codemasters, HyperX, Jagex, Frontier and Cambridge Assessment English.

Results: reaching over 100m people as a result of our media relations campaign and generating 237,309 impressions, 3,415 engagements and 284 retweets through social media activity.
Categories: Digital marketing, Events, Public relations.