Cambridge Mathematics is a partnership between four University of Cambridge partners, committed to securing a world class mathematics education for all students from five to 19 years old. We were appointed to develop a brand identity and a communications strategy for the five year initiative. We applied our unique seven stage strategy development methodology, conducted immersive research and used our bespoke ‘strong brands’ development process to direct the thinking behind the new Cambridge Mathematics brand and visual identity, ensuring that it remains relevant and appealing to target audiences into the future.
Results: developing a new brand identity and five year communications strategy which were unanimously approved by the Cambridge Mathematics team.
Categories: Content and design.