We were proud to be selected to work with FIRST® Tech Challenge UK Championships to promote and deliver its inaugural UK programme in 2019. FIRST® Tech Challenge is an extra-curricular STEM enrichment activity in the form of an inclusive robotics programme for 12-18 year olds. We worked with the in-house team to define the brand positioning and narrative, to secure industry engagement, to deliver the championships, and to achieve national and regional editorial coverage for the charity and its purpose.
Results: delivering two events in the North and South of the UK with 1,000 children in attendance.
Categories: Social media, Events, Public relations.