Impington Village College’s sixth form is the UK’s leading state provider of an International Baccalaureate (IB) education. We re-launched the sixth form as a stand-alone college with its own distinct visual identity – Impington International College – in order to give it a more grown up feel and attract a larger cohort of students; this activity included: a brand refresh, new DfE compliant website, full suite of marketing collateral and stationery, print and digital advertising campaigns, alongside a programme of on-going media relations, thought leadership and social media activity. Through our work, we champion the student voice with case studies that hero the College’s success stories and also work with the College to implement monthly student social media takeovers to give audiences a glimpse at life beind the doors at the sixth form.
Results: successfully launching Impington International College as a stand alone College, building understanding of the IB and promoting the school’s achievements, future pathways and career successes
Results: content and design, copy writing, digital marketing, public relations, social media