AstraZeneca Energy Challenge

Project description

The Energy Challenge is a science-focused competition for pupils in Year 5 and Year 6, which ran through the 2018–19 academic year. Working with AstraZeneca we devised and implemented a two-year proactive communications strategy which promoted The Energy Challenge to internal and external audiences – including the development of a microsite, marketing collateral and school liaison culminating in a series of local heats and a regional final.

Results: delivering a two-year project that was crowned Community Partnership of the Year at the Scrip Awards 2019.
Categories: Social media, Public relations.