Fast-casual Cali-Mexican restaurant, Tortilla, opened its 40th store in Cambridge and needed support to successfully launch it to local audiences. We organised a VIP launch event inviting key journalists, bloggers and influencers, securing online and print reviews and local media coverage and supported with the public launch offering free burritos to the Cambridge community. To target the business community in Cambridge and raise awareness of the new eatery, we implemented burrito office drops and drove further engagement across social media channels.
Results: reaching an estimated audience of 2,728,632 through press activity and an estimated audience of 224,966 through social media activity.
Categories: Public relations, Content and design.