In 2019 Cambridge University Library launched its new exhibition The Rising Tide: Women at Cambridge. We were tasked with driving visitors to both the physical and digital exhibitions, as well as raising awareness of the Cambridge University Library. A targeted media relations campaign in the lead up to and during the launch across a range of print, online and broadcast media including national and regional news, arts and lifestyle.
Results: reaching an estimated audience of 423,465,324 through a targeted media relations campaign.
Categories: Social media, Events, Public relations.