Grand Arcade
Driving enrolment, retention and the reputation of a group of international schools
Our results
21 pieces of pre-event coverage for its 2024 summer event, Grand Safari, which reached an estimated 124,262,947 readers.
Grand Safari welcomed 620,000 people. During the event, Grand Arcade had a 7% advance on its footfall compared with the previous year. Its footfall was 8% higher than the regional average and 7.4% higher than the national average.
Brief overview
The Grand Arcade is a large, premium shopping centre in the heart of Cambridge, which hosts a variety of pop-up events throughout the year, offering an entertaining and inspiring shopping experience to its visitors
Our approach
We support Grand Arcade with regional, national and retail trade media relations, and work with the team throughout the year to promote its calendar of events and drive footfall
Our impact
We have supported on a variety of seasonal events from Christmas and summer campaigns, to PRIDE celebrations and its annual flagship sustainability event, Let’s Go Circular, since 2022
