South West Grid for Learning
Driving enrolment, retention and the reputation of a group of international schools
Our results
Reached an audience of 5,330,765
Secured a complementary media partnership with Schools Week worth an estimated £42,000
Delivered a successful email campaign which generated 30% CTR
Brief overview
"SWGfL and Marie Collins Foundation launched the Harmful Sexual Behaviour Support Service, an initiative funded by the UK Home Office, to equip and empower education and safeguarding professionals to address the alarming normalisation of harmful sexual behaviour in children and young people "
Our approach
We delivered a proactive, high-profile launch campaign, including media relations, social media, email marketing, advertising and video production, across target earned and owned channels
Our impact
The successful launch and ongoing communications support of the service over a 9 month period generated over 1,400 contacts to the service from people looking for support in managing incidents of harmful sexual behaviour in schools
