Tortilla
Driving enrolment, retention and the reputation of a group of international schools
Our results
Reached an estimated audience of 2,728,632 through press activity
Engaged an estimated audience of 224,966 through social media activity
Brief overview
Fast-casual Cali-Mexican restaurant, Tortilla, opened its 40th store in Cambridge and needed support to successfully launch it to local audiences
Our approach
We organised a VIP launch event inviting key journalists, bloggers and influencers and supported with the public launch offering free burritos to the Cambridge community. To target the business community in Cambridge and raise awareness of the new eatery, we implemented burrito office drops
Our impact
We secured online and print reviews and local media coverage as well as driving engagement across social media channels
