Reach Plc’s youngest Editor takes on PR world as Head of Media Relations at Conscious Communications


Conscious Communications, a multi-award-winning Cambridge-based public relations and marketing agency, has appointed Abigail Rabbett as its Head of Media Relations.
Abigail, formerly Reach Plc’s youngest ever Editor at the age of 23, took on the new role as a PR & Marketing Manager and Head of Media Relations at the start of November.
At Reach Plc, Abigail was responsible for digital-only titles Norfolk Live and Suffolk Live, alongside Cambridgeshire Live, digital sister title to regional daily Cambridge News.
Abigail will lead on media relations at Conscious Communications, which celebrated its 10th birthday in June this year.
Conscious Communications delivers bespoke public relations and marketing solutions, that combine strategic expertise with creativity and social responsibility, to clients operating in a wide variety of commercial and non-profit sectors.
Alison Taylor, Managing Director of Conscious Communications said: “Abigail brings hands-on media experience and invaluable insight to the team at a time when our public relations services are more in demand than ever. She is exceptionally talented and a wonderful addition to the agency.”
Abigail started her career in May 2017 as a ‘What’s On’ writer in Cambridge, later working as Audience Editor for Reach titles in Cambridgeshire, Essex, Hertfordshire and Bedfordshire.
Abigail said: “I’m incredibly excited to have joined the talented CC family! When I heard about the fantastic work Alison and the team do during the Cambridgeshire Business Excellence Awards earlier this year, I was immediately impressed by the company’s stance to be a force for good and give back.
“I’m especially enjoying working on local clients that are based in my hometown of Cambridge. It has and will for a long time be my mission to sing about all the amazing industries and people, our great city has to offer.
“Furthermore I plan to use my experience as a journalist to help create long-lasting and lucrative relationships for our clients and help to start bridging the gap between the world of PR and journalism.”