Robotics, portion sizes and a double dose of IB
Astronomical doesn’t even begin to cover the start to the year we’ve had at Conscious Communications (CC). The team has hit the ground at full speed (think Roadrunner) in the first weeks of the year, delivering; a STEM education event for over 200 local children, a hard-hitting national media relations campaign, a programme of reactive commentary for the world’s largest consumer tech show and supporting our global education client at the largest education exhibition in the world, all whilst securing some significant new business wins along the way.
What’s more these were just the highlights, since firing up inboxes and dusting off our phones on the 2 January, the team has worked tirelessly to deliver these ‘jewel in the crown’ activities, whilst still supporting our clients wherever they need us. Hand delivering 100 branded cupcakes to help a client celebrate a win is just as important to us as expertly executing a 200-strong event to encourage STEM education and improve career aspirations and social mobility in our local area – all in a day’s work.
Personal highlights of the last month from across the CC team include:
Joanna Colley, Senior PR & Marketing Executive: “Delivering the FIRST® Lego® League Cambridge tournament was a real achievement for everyone at CC. Not only did we get some fantastic media coverage, including snippets on BBC Look East and ITV Anglia (as well as the opportunity to work side by side with local celeb Bobby Seagull for a day!) but seeing the joy on the children’s faces as they put their robots into action was truly priceless. Feedback from teachers, students, volunteers and partners involved has been incredibly positive and has made us all so excited to get going on next year’s tournament!”
And, on our big campaign for the British Nutrition Foundation (BNF): “Although we are proud of work every day, it’s not often that you can say that your media relations campaign has made real and meaningful impact for positive change. Earlier this year we launched the BNF’s resources on portion sizes – following months of working with the BNF’s team and their design agency to perfect the content – and the news truly went global. Not only did the BNF’s website crash due to demand on launch day but, since then, we’ve received phone calls from public services nutritionists who want to use the resources to educate people in their daily work to make our nation healthier.”
Sophie Baillie, PR & Marketing Manager: “Another year, another fantastic Bett Show! We have supported our client International Baccalaureate (IB) with public relations, marketing and event management at the global ed tech conference for the last four years, and it has been exciting to see the organisation’s presence grow over that period of time. The IB is pushing the boundaries of educational assessment with the introduction of eAssessment to its Middle Years Programme (Key Stage 4) – it was interesting to hear first-hand from IB teachers and students how relevant the on-screen examinations are. It makes sense when you think about it – how often do you use a pen and paper to write at length these days! The inspiring displays of the latest developments in the industry were fascinating; children really are lucky to be growing up in this digital first age with access to VR, AR and the latest devices. Until next year, Bett Show!”
Ali White, PR & Marketing Manager: “Along with all the fantastic projects and events we delivered to kick off this year, we are also absolutely thrilled to now be working with the International Baccalaureate not only in Africa, Europe and the Middle East, but also across Asia Pacific. Working with the IB we will be delivering proactive and tailored PR and marketing programmes from our Cambridge base across the Asia Pacific region.”
Hannah Coetsee, Content and Communications Manager: “Our client Play is a strategic retail design agency, and they work with brands and retailers to create innovative experiences for shoppers – in store, in duty free environments, in pop up locations and so on. The team often visits CES, the biggest consumer electronics show, which takes place in Las Vegas each January, and this year George Garner, Play’s Key Account Manager, was on the look-out for any technology trends unveiled that would enable even more personalised or bigger ‘wow’ factor experiences, to be built. We supported George by monitoring news from the show, around the clock, to collate and share his top predictions, which featured on Retail Focus’ website this month.”
Finally, Alison Taylor, Managing Director reflects on our racing start: “The CC team shot off its starting block and attacked 2019 head on with a brand update, new technicolour website, and some exciting and inspiring new clients. What a way to start the new year!
Over the years, CC’s green bubble logo has gained recognition and association with the delivery of great public relations and marketing services, but also with great causes and social initiatives. So, in refreshing our brand we were keen to retain core elements of the bubble but re-align it with our vibrant colour palette to reflect the team’s vivacity and energy.
We’ve also been busy onboarding some wonderful new clients, including Cambridge Housing Services Group, Roding Valley High School, FIRST Tech Challenge UK and Ireland, and to receive messages like “really impressed with what you’re doing for us” just two weeks into a new client programme is extremely rewarding.”