Betrayal of trust

Betrayal of trust

Alison Taylor, Chief Executive Officer: In life, there is little worse than having your trust betrayed. Whether it’s a personal or professional betrayal, the response can be something akin to the stages of grieving, with varying degrees of denial and disbelief, anger,...
How to write an email that actually converts audiences

How to write an email that actually converts audiences

Gemma Cooper, Senior PR & Marketing Executive: Relevancy – understand your target audience Readability – ensure your email is scannable  Response – include a clear call to action Email subscribers are one of the most valuable assets to your organisation,...
Five ways to communicate your B Corp certified status

Five ways to communicate your B Corp certified status

Tom Evans, PR & Marketing Manager: Harness the power of PR Be social on social media  Build your internal and external B Corp community Last year, almost 1,800 companies around the globe – from boutique beauty businesses to sustainable paper...