Insights and trends
Insights from brightonSEO: could ‘AI slop’ facilitate a return to ‘real’ journalism?
Rick Newman, PR & Marketing Manager: Everyone I know who works in PR, marketing, advertising, SEO and/or journalism has asked themselves the same question at…
Insights from brightonSEO: the importance of creating credible and informative content in the age of AI search
Tom Evans, PR & Marketing Manager: On 30th April, I joined more than 5,000 delegates from over 100 countries at brightonSEO. Many of the sessions focused on…
SEND in the comms team: opening a new special school
Hanna Garrett, Senior PR and Marketing Manager: With more than 1.7 million pupils with special education needs and disabilities (SEND) in England, SEND provision has…
Why B Corps matter more than ever in 2026
Zoë Scorer, Managing Director, Conscious Communications & Co‑Chair, B Local Cambridgeshire: Have you noticed how the B Corp logo is appearing in more unexpected places…
Vulnerability versus visibility: Why charities struggle to talk about challenges
Sophie Baillie, Associate Director and Head of Client Services: In the charity and not-for-profit sector, visibility is often seen as a marker of success. In…
How charities can strengthen their brand without losing their purpose
Rick Newman, PR and Marketing Manager: The term brand can feel like a dirty word for charities. It is typically associated with commercial viability or aligned with…
How is the media landscape changing? (and why it matters for public relations)
Hanna Garrett, PR and Marketing Manager: In the media and digital landscapes, everything is changing. Now, younger audiences rely more on social media platforms like…
Messages from UKREiiF 2025 echo the ambitions of Cambridge 2030
Alison Taylor, Chair, Cambridge 2030 and CEO, Conscious Comms: From the very start of UKREiiF 2025 – the UK’s Real Estate Investment and Infrastructure Forum…
Data-driven purpose: how brands can measure the impact of doing good
Ali Riddell, Associate Director & Head of Business Development: “Not everything that counts can be counted, and not everything that can be counted counts.” —…
Three trends shaping communications right now
Georgie Lee, PR and Marketing Assistant: New seasons bring new consumer habits, a significant one being decreasing attention spans. So, to avoid the risk of…