Insights and trends
Turning the new academic year into a content engine, not just an admissions funnel
Tom Evans, PR and Marketing Manager: For schools and education providers, the lead-up to September can feel like a long, relentless admissions cycle. Even before…
Conscious Communications named Business of the Year – Small at the Cambridge Independent Business Awards 2026
On 24 September at King’s College in Cambridge, we were crowned the winner of Business of the Year – Small at this year’s Cambridge Independent…
Beyond the Data: Why impact reporting needs a narrative, not just numbers
Alison Taylor, CEO: Reporting has advanced but monetary value is only half the picture Pictures painted by narrative breathe life into statistics and add impact…
The Expertise Trap – why organisations struggle to communicate simply
Zoë Scorer, Managing Director: There’s a pattern we see play out again and again with our clients; those that know their field best are often…
What’s it like to do a work placement at Conscious Communications?
Arren J, Year 12 student: I’m Arren, a Year 12 student studying media, business, engineering, and geography at Samuel Ward Sixth Form. This year, I…
My week of work experience at Conscious Communications
Abbie E, Year 12 student: Hiya! I’m Abbie, and I’m a Year 12 student studying Computer Science, Maths and Psychology at Cambourne Sixth Form. I…
My week of work experience with Conscious Communications
Asher H, Year 10 student: When I first got my placement at Conscious Communications my first thoughts told me that it wasn’t going to be my type of…
Beyond aesthetics: the strategic importance of brand colour
Abbie O’Connor, Senior Designer: If you were to choose a colour that represents you, what would it be and why? It’s important to ask your ‘why’. Then apply that…
Avoiding the summer social slide: How schools can keep their social media fresh during the holidays
Emily Kelly, Junior PR and Marketing Executive: We’ve all heard of the “summer slide” – the dip in students’ subject knowledge after six weeks away…
Pace, place and progress: reflections on UKREiiF 2026
Alison Taylor, CEO: The emphasis this year across UKREiiF was on ‘pace’: urgency of action and the need to accelerate investment in ‘hot spots’ like…