News and Comments
The Expertise Trap – why organisations struggle to communicate simply
Zoë Scorer, Managing Director: There's a pattern we see play out again and again with our clients; those that know their field best are often the ones that find it hardest to talk about it clearly. The curse of knowing too much There's a name for this in psychology:...
What’s it like to do a work placement at Conscious Communications?
Arren J, Year 12 student: I’m Arren, a Year 12 student studying media, business, engineering, and geography at Samuel Ward Sixth Form. This year, I need to decide what career path I’d like to...
My week of work experience at Conscious Communications
Abbie E, Year 12 student: Hiya! I’m Abbie, and I’m a Year 12 student studying Computer Science, Maths and Psychology at Cambourne Sixth Form. I chose Conscious Communications (CC) as my placement...
My week of work experience with Conscious Communications
Asher H, Year 10 student: When I first got my placement at Conscious Communications my first thoughts told me that it wasn’t going to be my type of…
Beyond aesthetics: the strategic importance of brand colour
Abbie O’Connor, Senior Designer: If you were to choose a colour that represents you, what would it be and why? It’s important to ask your ‘why’. Then apply that…
Avoiding the summer social slide: How schools can keep their social media fresh during the holidays
Emily Kelly, Junior PR and Marketing Executive: We’ve all heard of the “summer slide” – the dip in students’ subject knowledge after six weeks away…
Pace, place and progress: reflections on UKREiiF 2026
Alison Taylor, CEO: The emphasis this year across UKREiiF was on ‘pace’: urgency of action and the need to accelerate investment in ‘hot spots’ like…
Insights from brightonSEO: could ‘AI slop’ facilitate a return to ‘real’ journalism?
Rick Newman, PR & Marketing Manager: Everyone I know who works in PR, marketing, advertising, SEO and/or journalism has asked themselves the same question at…
Insights from brightonSEO: the importance of creating credible and informative content in the age of AI search
Tom Evans, PR & Marketing Manager: On 30th April, I joined more than 5,000 delegates from over 100 countries at brightonSEO. Many of the sessions focused on…
SEND in the comms team: opening a new special school
Hanna Garrett, Senior PR and Marketing Manager: With more than 1.7 million pupils with special education needs and disabilities (SEND) in England, SEND provision has…
Why B Corps matter more than ever in 2026
Zoë Scorer, Managing Director, Conscious Communications & Co‑Chair, B Local Cambridgeshire: Have you noticed how the B Corp logo is appearing in more unexpected places…
Vulnerability versus visibility: Why charities struggle to talk about challenges
Sophie Baillie, Associate Director and Head of Client Services: In the charity and not-for-profit sector, visibility is often seen as a marker of success. In…
How charities can strengthen their brand without losing their purpose
Rick Newman, PR and Marketing Manager: The term brand can feel like a dirty word for charities. It is typically associated with commercial viability or aligned with…