News and Comments
How is the media landscape changing? (and why it matters for public relations)
Hanna Garrett, PR and Marketing Manager: In the media and digital landscapes, everything is changing. Now, younger audiences rely more on social media platforms like Instagram, TikTok and YouTube than on traditional outlets such as newspapers and radio to consume...
Messages from UKREiiF 2025 echo the ambitions of Cambridge 2030
Alison Taylor, Chair, Cambridge 2030 and CEO, Conscious Comms: From the very start of UKREiiF 2025 - the UK's Real Estate Investment and Infrastructure Forum - it was clear that Team Cambridgeshire...
Data-driven purpose: how brands can measure the impact of doing good
Ali Riddell, Associate Director & Head of Business Development: "Not everything that counts can be counted, and not everything that can be counted counts." — William Bruce Cameron There is more...
Three trends shaping communications right now
Georgie Lee, PR and Marketing Assistant: New seasons bring new consumer habits, a significant one being decreasing attention spans. So, to avoid the risk of…
Should a new season mean a new marketing strategy?
Sophie Baillie, Associate Director and Head of Client Services: As the seasons shift and we embrace the energy of spring, it’s the perfect moment to…
Leading the charge for better business in Cambridge
Zoë Scorer, Managing Director: Have you noticed supermarket end-of-aisle shelves filled with products proudly displaying a ‘B’ logo this month? That’s because March is B Corp…
To B or not to B Corp: busting the myths that hold businesses back
David Hartley, PR and Marketing Manager: In a world where trust in businesses is declining, according to PwC’s 2024 Trust Survey, a rising number of B Corporganisations…
To meme or not to meme: how memes influence our society and when your brand should use them
Rick Newman, Senior PR and Marketing Executive: Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’,…
Credibility is crucial: why brands need authentic and trustworthy brand ambassadors
Tom Evans, PR and Marketing Manager: According to research from Ofcom, more than a third of UK adult internet users are unaware that online content might be…
Bluesky: what brands need to know
Keir Taylor, PR and Marketing Executive: The slow death of X (or Twitter if you’re like me and can’t get behind the “new” brand) is…
The X-odus: what businesses need to know Maximising stakeholder engagement through effective multichannel media
Hanna Garrett, PR and Marketing Manager: It’s been nearly two years since Elon Musk purchased Twitter. During that time, the platform has seen, pardon the…
Meet the Team
Jonah Cairns, Junior PR and Marketing Executive: Please give us a short introduction to you. After a few years experimenting with a career in music…
Maximising stakeholder engagement through effective multichannel media
David Hartley, PR and Marketing Manager: For developers and asset owners operating in the built environment sector, stakeholder engagement is more than just a procedural…