News and Comments
To B or not to B Corp: busting the myths that hold businesses back
David Hartley, PR and Marketing Manager: Certification is achievable for businesses of all sizes B Corp goes beyond just environmental impact The assessment process is worth investing the time in In a world where trust in businesses is declining, according to...
To meme or not to meme: how memes influence our society and when your brand should use them
Rick Newman, Senior PR and Marketing Executive: How do memes influence our society? Should brands embrace meme culture? Have memes changed the way we communicate? Do you remember the first meme you...
Credibility is crucial: why brands need authentic and trustworthy brand ambassadors
Tom Evans, PR and Marketing Manager: 2025: an age of misinformation and manipulation People trust people more than brands Preparation is essential According to research from Ofcom, more than a third...
Bluesky: what brands need to know
Keir Taylor, PR and Marketing Executive: The slow death of X (or Twitter if you’re like me and can’t get behind the “new” brand) is
The X-odus: what businesses need to know Maximising stakeholder engagement through effective multichannel media
Hanna Garrett, PR and Marketing Manager: It’s been nearly two years since Elon Musk purchased Twitter. During that time, the platform has seen, pardon the
Meet the Team
Jonah Cairns, Junior PR and Marketing Executive: Please give us a short introduction to you. After a few years experimenting with a career in music
Maximising stakeholder engagement through effective multichannel media
David Hartley, PR and Marketing Manager: For developers and asset owners operating in the built environment sector, stakeholder engagement is more than just a procedural…
Harnessing stakeholder engagement for meaningful social value
Ali White, Associate Director and Head of Business Development: Businesses are increasingly being held to account for their broad social and environmental impact, which has
Bridging the generational gap
In today's diverse workplace, one of the most pressing challenges facing organisations is effectively communicating with a multi-generational workforce.
Six months in: what does the rest of 2024 have in store for PR and marketing?
The world of PR and marketing is changing constantly. From the explosion in the use of AI tools, to phasing out third-party cookies
Trust matters: six ways to safeguard reputations in education
Sophie Baillie, Associate Director and Head of Client Services: In today’s digital age, news travels fast and perceptions can be shaped within moments. For educational
Is the Olympics the biggest marketing opportunity for brands in over a decade?
David Hartley, PR and Marketing Manager: Unsurprisingly, the worlds of marketing and sport, both beautifully creative when operating at the highest level, have become so
Maximise your school’s comms throughout the summer holidays
Rick Newman, Senior PR & Marketing Executive: If you’re anything like me, you’ll still be processing the fact that it is actually 2024, but summer