News and Comments
Insights from brightonSEO: could ‘AI slop’ facilitate a return to ‘real’ journalism?
Rick Newman, PR & Marketing Manager: Impact of AI on journalism How is AI content affecting reader habits How can PR professionals secure coverage in an AI world Everyone I know who works in PR, marketing, advertising, SEO and/or journalism has asked themselves the...
Insights from brightonSEO: the importance of creating credible and informative content in the age of AI search
Tom Evans, PR & Marketing Manager: AI is reshaping search and SEO strategy SEO and digital PR are converging Content quality and human relevance are now paramount On 30th April, I joined more...
SEND in the comms team: opening a new special school
Hanna Garrett, Senior PR and Marketing Manager: Why SEND communication is different Building trust starts before the doors open How a special school can shape its reputation With more than 1.7...
Why B Corps matter more than ever in 2026
Zoë Scorer, Managing Director, Conscious Communications & Co‑Chair, B Local Cambridgeshire: Have you noticed how the B Corp logo is appearing in more unexpected places…
Vulnerability versus visibility: Why charities struggle to talk about challenges
Sophie Baillie, Associate Director and Head of Client Services: In the charity and not-for-profit sector, visibility is often seen as a marker of success. In…
How charities can strengthen their brand without losing their purpose
Rick Newman, PR and Marketing Manager: The term brand can feel like a dirty word for charities. It is typically associated with commercial viability or aligned with…
How is the media landscape changing? (and why it matters for public relations)
Hanna Garrett, PR and Marketing Manager: In the media and digital landscapes, everything is changing. Now, younger audiences rely more on social media platforms like…
Messages from UKREiiF 2025 echo the ambitions of Cambridge 2030
Alison Taylor, Chair, Cambridge 2030 and CEO, Conscious Comms: From the very start of UKREiiF 2025 – the UK’s Real Estate Investment and Infrastructure Forum…
Data-driven purpose: how brands can measure the impact of doing good
Ali Riddell, Associate Director & Head of Business Development: “Not everything that counts can be counted, and not everything that can be counted counts.” —…
Three trends shaping communications right now
Georgie Lee, PR and Marketing Assistant: New seasons bring new consumer habits, a significant one being decreasing attention spans. So, to avoid the risk of…
Should a new season mean a new marketing strategy?
Sophie Baillie, Associate Director and Head of Client Services: As the seasons shift and we embrace the energy of spring, it’s the perfect moment to…
Leading the charge for better business in Cambridge
Zoë Scorer, Managing Director: Have you noticed supermarket end-of-aisle shelves filled with products proudly displaying a ‘B’ logo this month? That’s because March is B Corp…
To B or not to B Corp: busting the myths that hold businesses back
David Hartley, PR and Marketing Manager: In a world where trust in businesses is declining, according to PwC’s 2024 Trust Survey, a rising number of B Corporganisations…