Conscious Communications makes its mark with Non-Executive appointment

This week we announced the appointment of communications stalwart, Mark Squires as Non-Executive Director. Mark held senior roles in marketing and communications at Hutchison, Orange, Nokia and Microsoft, including Global Director of Social Media. At the time of the Nokia’s acquisition by Microsoft he held the position of Communications Director for Western Europe.

Mark has been involved in education for many years as both a school Governor and Trustee of the CMAT Academy Group. Mark will support the company’s growth and development by using his wide experience to contribute to the strategic direction of the company.  Mark said: “The combination of insightful PR and an ambition for creativity at Conscious Communications is creating a terrific advantage for their clients. In this ever-changing market, I believe that Conscious Communications has the key ingredients for the future – fresh ideas and a value proposition built for the digital era. Working with this talented team is a wonderful opportunity and I will be doing all I can to see their elevation as a best-in-class agency.”

Recognising the team’s impact in the PR and marketing industry,the agency was recently announced as a finalist in the PR category (under 40 staff) for the Recommended Agency Register Awards 2017. The awards are one of a kind in the industry, with finalists being shortlisted based on outstanding client reviews and ratings on recommendedagencies.com. Each year the Register downloads the ratings from its database and celebrates the agencies with the highest ratings through the Awards.

Alison Taylor, Managing Director, Conscious Communications said: “It is a very exciting time for Conscious Communications with new appointments, client wins and growth of our in-house design team. Mark’s knowledge will be invaluable to the team, and we are looking forward to working together and seeing where his advice and experience will help take the business.”

We’re PR finalists for the RAR Awards!

We are extremely proud to announce that we have been shortlisted as a finalist for the public relations category (under 40 staff) in the Recommended Agency Register (RAR) Awards 2017.

The awards are one of a kind in the industry, with no entries to submit or no papers to write. Finalists are shortlisted based on outstanding client reviews and ratings on recommendedagencies.com. Each year the Register downloads the ratings from its database and recognises the agencies with the highest ratings through the Awards.

The latest achievement follows our Recommended Agency accreditation in January, thanks to our clients who provided glowing reviews of the team’s public relations and marketing services. The team has been recommended for seven different services including: media relations; corporate PR; consumer PR; content strategy and creation; crisis management PR; events management and social media content. View our listing here.

The RAR Awards takes place on Wednesday 26 April – keep your fingers crossed for us!

Conscious Communications bolsters design and management team with new appointment

Paul Flower has been appointed as Creative Director in response to client demand on its in-house design team. Paul has over 20 years of marketing industry experience from a range of agencies based in London, Cambridge and also overseas.

Paul previously co-owned a creative agency in Cambridge and has been involved in a variety of high profile brands across different sectors including Haven Holidays, Scottish Power, Alfred Dunhill and Multiyork Furniture. Paul’s passions lie with branding and design backed up by solid strategic thinking.

Paul said: “It is a genuine pleasure to join such a talented team of people. I look forward to growing the Conscious Communications’ creative team further, and in doing so, helping to strengthen our offering and expand the agency’s existing strong client base.”

The agency was also recently awarded Recommended Agency status across seven PR, marketing and digital disciplines by the Recommended Agency Register, thanks to the company’s clients who provided glowing reviews of the team’s public relations and marketing services.

Alison Taylor, our Managing Director said: “We have admired Paul’s work for many years and are very proud to have him on-board.  He is well known for his creative brand expertise, and works to the same set of ethics as the Conscious team always has, putting added value and client satisfaction at the forefront of all that we do.”

Hur-RAR! We’re on the Recommended Agency Register

It’s with much delight, and of course thanks to all of our clients who provided glowing reviews for our public relations and marketing services, that we can announce that Conscious Communications is officially a recommended agency.

The Recommended Agency Register (RAR) is a service that helps businesses to choose agencies based on their clients’ ratings. The RAR database holds over 46,000 ratings and reviews of 9,000 agencies across the world; a unique dataset that allows companies to confidently make well-informed decisions. According to the RAR website, it:

“[Helps] clients find their perfect agencies. And [it helps] agencies find their perfect clients.”

To become a recommended agency, you must gain multiple positive, high-scoring client reviews.

We are incredibly fortunate to work with clients who have taken the time to provide references, score our selected services and explain why they rate us so highly. We’re proud to share that we have been recommended for the following disciplines: media relations; corporate PR; consumer PR; content strategy and creation; crisis management PR; events management and social media content.

We are extremely proud of our work and the clients we work with, and this is why RAR really matters to us. You can view our listing here.

Conscious Communications launches Cambridge Games network

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We have launched Cambridge Games, a not-for-profit forum to enable teachers to connect with experts in the game development and broader technology industries and gain access to technical support, knowledge, resources and ideas.

Our agency is one of the founding partners of the Future Experience Points (FXP) Festival, an initiative piloted in Cambridge from 25-26 June 2016, which was created to provide a unique opportunity for students in Secondary and Further Education (FE) to gain exposure and access to the thriving creative digital industry.

Alison Taylor,  our Managing Director,  said: “FXP Festival 2016 was a tremendous success and, even as just a pilot, saw healthy competition between the 23 participating teams.  However, during the months building up to the event the need for greater collaboration between industry and the schools and colleges taking part became apparent, with teachers looking for both technical support and student mentoring from industry partners.  So we decided to create the Cambridge Games network to help grow these relationships and enable schools to successfully deliver their computer science curriculum, as well as other computing and game development courses.  Our friends at Rizing Games, HackLab, Jagex and PlayStation First have already pledged their support.”

The Cambridge Games network will support teachers and students at schools and FE colleges as they prepare to take part in the FXP Festival which, from 2017, will be open to schools across the UK. It provides a free service that aims to match education needs with technical experts who provide their time and expertise for free, and make resources and mentoring – both remote and in-school, available.

Alison continued: “We are really keen for schools, colleges and industry partners to get involved to make the network a success.  We hope that by providing access for teachers and students to experts in the field, Cambridge Games will help to inspire young people to consider a career in game development, game design, computer programming and associated fields.”

Industry experts can support remotely via telephone and email, solving teachers’ problems and providing guidance and advice, or in person, where geographically practical, working directly with teachers and students as appropriate.

 

We featured in Develop!

In June, schools and colleges from across the East Anglian region converged on Cambridge for the pilot of Future Experience Points (FXP) festival. Conscious Communications collaborated with Rizing Games (the student-run games company based at Cambridge Regional College), Jagex and North Cambridge Academy to create the festival, which will be open to schools and colleges across the UK in 2017.

We wanted to create an initiative that would provide genuine career opportunities for school and college students and open their eyes to the possibilities offered by creative digital industries, while supporting teachers in effectively delivering the new computer science curriculum.

Our Managing Director, Alison, recently featured in the world leading games industry magazine, Develop, discussing our involvement with FXP, how successful the inaugural event was, and our plans for next year’s festival. You can read more here: How FXP Festival is encouraging young people to become devs

Watch this space!

We featured in Stylist!

At Conscious Communications, we fully embrace social responsibility and provide our team members with the opportunity to volunteer and work with charitable causes in their local and wider communities.

Our Head of Client Teams, Zoë, recently featured in the women’s interest publication Stylist, discussing our volunteering scheme. Last year, we completed over 100 hours of charity work, and along with choosing our charity of the year at our annual away day, each team member is given two paid days to spend with a charity of their choice.

The main objective of the initiative is to offer our public relations and marketing skills and expertise to charities that may not have the resource in-house. Read more about our volunteering programme from Zoë in the Stylist feature, and find out how we have made a real difference to charity projects!

Social responsibility: meet the bosses who have made volunteering a part of the job

Conscious Communications with designs on Cambridge

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We have launched an in-house design team with the appointment of Alan Beeson as Senior Designer. Alan started his career in print-based design for magazines and publishing before turning his hand to creating and evolving brand collateral for a broader corporate market.  Alan now specialises in designing printed promotional material, websites, and artwork for digital marketing – ranging from email campaigns to video editing. Our designs can already be seen online, across East Anglia, and as far afield as Europe, the Middle East and Africa.

Established in 2012 to fill a gap in the market for a communications agency ‘with a conscience’, Conscious Communications is based within the high-tech innovation hub of Cambridge’s St John’s Innovation Centre.  With a growing reputation for providing intelligent marketing solutions for education, charity and hospitality clients, the team works with organisations including International Baccalaureate, St Mary’s School, Cambridge, Cambridge Science Centre, Brains Eden, Pamoja Education, British Nutrition Foundation, Marshal Papworth, and Bedford Lodge Hotel & Spa.

Conscious Communications is responsible for the Future Experience Points (FXP) festival, an initiative which was piloted in Cambridge from 25-26 June with support from Greater Cambridgeshire and Greater Peterborough Local Enterprise Partnership, Cambridge University Press, Jagex, ARM, YoYo Games and Anglia Ruskin University. The initiative was created to provide a unique opportunity for schools and Further Education students to gain exposure and access to the thriving Cambridge creative digital industry – through a games jam.  Students participated in FXP from as far away as Bedford, Peterborough, Huntingdon and Ipswich, as well as Cambridge, and the new design team’s work to create the FXP website has been an essential factor in attracting digital natives to the festival.

To launch the Conscious Communications’ design team, businesses across the UK have received an interactive folding and revolving ‘tumble card’ in the post – showcasing the company’s flair for design.

Alison Taylor, Managing Director of Conscious Communications said: “Demand from our clients for excellent digital and print design to enhance communications programmes has grown over the years, so this is a natural progression for our business.  We have worked with Alan for many years as a freelance designer and are delighted that he has agreed to join our team and lead the company’s growth in this area.”

SPOTTED: Conscious Communications get out and about this spring

Spotted- Conscious Communications

London

Kathryn takes 2016 cohort of Marshal Papworth students to Borough Market

The 2016 cohort of Marshal Papworth students, on their first ever trip out of Africa, learned lessons in business and entrepreneurship from market traders at London’s Borough Market. The scholarship students from five African countries – in week one of their 10 week course – are based at Shuttleworth College in Bedfordshire and have a packed schedule of classroom study and hands-on field trips ahead of them.

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The team manages Cambridge Reading Adventures launch event and competitions

Zoë, Sophie and Lucy worked with Cambridge University Press to manage and host the launch of the new primary reading series, Cambridge Reading Adventures, at UCL’s (University College London) prestigious Institute of Education (IOE), on Monday 18 April. The event offered storytelling and illustration workshops for the Year 3 pupils in attendance from Netley Primary School, London, and saw the official launch of two new and exciting creative competitions – Digital Storytellers and Young Illustrators – for children aged four to 10 around the world. See more here.

Cambridgeshire

FXP in Cambridge News

The Future Experience Points (FXP) Festival, which Conscious Communications will run from 25 to 27 June, was featured in Cambridge News recently. The event, hosted at Cambridge Regional College, offers school and college aged students a chance to participate in a 48 hour games jam, attend workshops and presentations, and hear from industry mentors.

We wanted to create an initiative that would open students’ eyes to the possibilities that are available to them in creative, digital industries, and to support the education sector in its delivery of the new computer science curriculum. Although only in its inaugural year, we are already receiving enquiries about the 2017 event – watch this space!

Happy Chicks in the East of England

In early May Kathryn headed over to the East of England showground to attend Kids Country’s ‘Happy Chicks Day’, one in a series of education events from the East of England Agricultural Society. The event offers school children the chance to learn about poultry and to see two day old chicks first-hand. The children also learn about the science of eggs, animal welfare, and nutrition.

Recently at Conscious Communications…

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2016 has started as a very busy year for the Conscious Communications’ team. We like to keep you up to date with the team’s activity and, over the last couple of months, this is what the team has been up to…

 

Love is in the air…

Last month, the main focus for client Bedford Lodge Hotel and Spa was, of course, Valentine’s Day. The team worked with the Hotel to secure coverage in Valentine’s Day gift guides and local luxury lifestyle magazines to promote the special packages and gift vouchers the Hotel had on offer.

Kids Country Breakfast Week

As part of National Breakfast Week, Conscious Communications supported Kids Country, the education arm of the East of England Agricultural Society, to implement a day of fun filled activities at schools across the eastern region. The activities, designed to take children on an interactive farm to fork adventure, included making pancakes, enjoying bacon sandwiches and sitting in a tractor parked in their playground. The team secured the attendance of the Mayor of Peterborough along with BBC Radio Cambridgeshire.

Brains Eden 2016

This year, Conscious Communications is responsible for the organisation, media relations, content marketing and social media campaigns, as well as event management of Brains Eden, the UK’s largest student gaming festival. Last year, the team implemented proactive media relations and event management for the festival and is very excited to be even more involved with the event this year. So far, the team has secured 10 university sign ups – don’t miss out; make sure your team is registered: brainseden.net

This month….

We have some exciting announcements to make this month – at the moment they’re top secret! Sign up to our newsletter at the bottom of the page to find out…..

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