Conscious Communications shortlisted for fifth award of the year

We have been nominated for Small Consultancy of the Year for the South East and East Anglia region in the PRCA Dare Awards 2017!

This nomination marks our fifth shortlisting of the year, having previously also been nominated for awards at the Recommended Agency Awards, two CIPR Excellence Awards, and the Cambridge SME Awards – in which we were crowned Community Business of the Year!

The PRCA Dare Awards, which have been revamped for 2017, seek to celebrate PR professionals from across the country and are open to all companies involved in the industry. The awards are judged by a panel of industry experts and PR ‘insiders’ from their respective regions, with both in-house and agency-based communications professionals taking a seat on the panel.

The Small Consultancy of the Year shortlist is based on agency innovation, implementation of creative ideas, and staff and client retention and acquisition and we are extremely proud to have made the shortlist.

We will be heading to London to attend the awards on Wednesday 19 July – fingers crossed we will be heading back to Cambridge with another award!

Conscious Communications set to complete almost 1,000 hours of charity work

We are proud to announce that we are on track to complete almost 1,000 hours of charity work over the coming year for a number of local and national charitable organisations.

Every year each team member is gifted two paid days to spend working with a charity of their choice. The objective of our team’s volunteer days is to share our public relations and marketing skills and expertise with charities that may not otherwise have the resources to deliver effective communications. Charities that have benefitted from our team’s work to date include the PCA Benevolent Fund, Addenbrooke’s Charitable Trust, Godmanchester Foodbank, Carers’ Trust Cambridgeshire, Contact the Elderly and Age UK Cambridgeshire.

We have also announced local Cambridgeshire charity, Blue Smile, as our 2017 charity of the year. Blue Smile is a children’s charity which improves the mental well-being and prospects of local children through arts-based therapies.

Alison Taylor, Managing Director, said: “The whole team firmly believes in the importance of everyone playing their part in supporting our community. Our charitable contribution is important and rewarding. We embrace the spirit of the old adage ‘be the change you want to see’ and hope that others will follow suit.”

We are currently working alongside the team at Blue Smile to support them in the design and production of marketing collateral, including case studies, fundraising presentations to pitch to corporate organisations and presentations for new school partners. We will also support the charity’s planning and management of fundraising events in the long term and provide strategic advice for its social media and website presence.

Alison said: “Supporting local charities like Blue Smile means that we can make a difference for the community on our doorstep, something that our whole team feels very passionate about. The care and support that Blue Smile provides for children in Cambridgeshire is vital, and its values match our own.”

Good things come in threes: award success for Conscious Communications!

Last week we won the Community Business of the Year Award at the Cambridgeshire SME Awards 2017. The awards, which focus on Small and Medium-sized Enterprises (SMEs), are open to all sole traders and businesses in the region with less than 250 employees, and recognise SMEs as responsible for driving innovation and competition in many economic sectors. This particular award recognises the value of giving something back to the community, a principle which falls directly in line with our ethics here at Conscious Communications.

This award follows our recognition as shortlisted finalists at both the Recommended Agency Register (RAR) Awards and more recently for two CIPR Excellence Awards. The prestigious CIPR Excellence Awards are known for being the most rigorously judged awards in the public relations industry and are a celebration of creativity, achievement and excellent results for clients. The first category we are shortlisted for is Corporate Social Responsibility Campaign for the FXP initiative, our very own gaming festival which works to give young people an exciting hands-on game development experience and insight into what careers in the creative digital industry offer. The second award we have been shortlisted for is Education Communications for our work on Brains Eden, the UK’s largest student games festival. Working closely with Anglia Ruskin University, we implemented proactive sponsorship acquisition, a media relations programme, and content marketing and social media campaigns to increase sponsorship, participation and media coverage of the event.

We  are very much looking forward to both the RAR Awards ceremony on Wednesday 26 April and the CIPR Excellence Awards on Tuesday 6 June – keep your fingers crossed for us!

Conscious Communications makes its mark with Non-Executive appointment

This week we announced the appointment of communications stalwart, Mark Squires as Non-Executive Director. Mark held senior roles in marketing and communications at Hutchison, Orange, Nokia and Microsoft, including Global Director of Social Media. At the time of the Nokia’s acquisition by Microsoft he held the position of Communications Director for Western Europe.

Mark has been involved in education for many years as both a school Governor and Trustee of the CMAT Academy Group. Mark will support the company’s growth and development by using his wide experience to contribute to the strategic direction of the company.  Mark said: “The combination of insightful PR and an ambition for creativity at Conscious Communications is creating a terrific advantage for their clients. In this ever-changing market, I believe that Conscious Communications has the key ingredients for the future – fresh ideas and a value proposition built for the digital era. Working with this talented team is a wonderful opportunity and I will be doing all I can to see their elevation as a best-in-class agency.”

Recognising the team’s impact in the PR and marketing industry,the agency was recently announced as a finalist in the PR category (under 40 staff) for the Recommended Agency Register Awards 2017. The awards are one of a kind in the industry, with finalists being shortlisted based on outstanding client reviews and ratings on recommendedagencies.com. Each year the Register downloads the ratings from its database and celebrates the agencies with the highest ratings through the Awards.

Alison Taylor, Managing Director, Conscious Communications said: “It is a very exciting time for Conscious Communications with new appointments, client wins and growth of our in-house design team. Mark’s knowledge will be invaluable to the team, and we are looking forward to working together and seeing where his advice and experience will help take the business.”

We’re PR finalists for the RAR Awards!

We are extremely proud to announce that we have been shortlisted as a finalist for the public relations category (under 40 staff) in the Recommended Agency Register (RAR) Awards 2017.

The awards are one of a kind in the industry, with no entries to submit or no papers to write. Finalists are shortlisted based on outstanding client reviews and ratings on recommendedagencies.com. Each year the Register downloads the ratings from its database and recognises the agencies with the highest ratings through the Awards.

The latest achievement follows our Recommended Agency accreditation in January, thanks to our clients who provided glowing reviews of the team’s public relations and marketing services. The team has been recommended for seven different services including: media relations; corporate PR; consumer PR; content strategy and creation; crisis management PR; events management and social media content. View our listing here.

The RAR Awards takes place on Wednesday 26 April – keep your fingers crossed for us!

Conscious Communications bolsters design and management team with new appointment

Paul Flower has been appointed as Creative Director in response to client demand on its in-house design team. Paul has over 20 years of marketing industry experience from a range of agencies based in London, Cambridge and also overseas.

Paul previously co-owned a creative agency in Cambridge and has been involved in a variety of high profile brands across different sectors including Haven Holidays, Scottish Power, Alfred Dunhill and Multiyork Furniture. Paul’s passions lie with branding and design backed up by solid strategic thinking.

Paul said: “It is a genuine pleasure to join such a talented team of people. I look forward to growing the Conscious Communications’ creative team further, and in doing so, helping to strengthen our offering and expand the agency’s existing strong client base.”

The agency was also recently awarded Recommended Agency status across seven PR, marketing and digital disciplines by the Recommended Agency Register, thanks to the company’s clients who provided glowing reviews of the team’s public relations and marketing services.

Alison Taylor, our Managing Director said: “We have admired Paul’s work for many years and are very proud to have him on-board.  He is well known for his creative brand expertise, and works to the same set of ethics as the Conscious team always has, putting added value and client satisfaction at the forefront of all that we do.”

Hur-RAR! We’re on the Recommended Agency Register

It’s with much delight, and of course thanks to all of our clients who provided glowing reviews for our public relations and marketing services, that we can announce that Conscious Communications is officially a recommended agency.

The Recommended Agency Register (RAR) is a service that helps businesses to choose agencies based on their clients’ ratings. The RAR database holds over 46,000 ratings and reviews of 9,000 agencies across the world; a unique dataset that allows companies to confidently make well-informed decisions. According to the RAR website, it:

“[Helps] clients find their perfect agencies. And [it helps] agencies find their perfect clients.”

To become a recommended agency, you must gain multiple positive, high-scoring client reviews.

We are incredibly fortunate to work with clients who have taken the time to provide references, score our selected services and explain why they rate us so highly. We’re proud to share that we have been recommended for the following disciplines: media relations; corporate PR; consumer PR; content strategy and creation; crisis management PR; events management and social media content.

We are extremely proud of our work and the clients we work with, and this is why RAR really matters to us. You can view our listing here.

Conscious Communications launches Cambridge Games network

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We have launched Cambridge Games, a not-for-profit forum to enable teachers to connect with experts in the game development and broader technology industries and gain access to technical support, knowledge, resources and ideas.

Our agency is one of the founding partners of the Future Experience Points (FXP) Festival, an initiative piloted in Cambridge from 25-26 June 2016, which was created to provide a unique opportunity for students in Secondary and Further Education (FE) to gain exposure and access to the thriving creative digital industry.

Alison Taylor,  our Managing Director,  said: “FXP Festival 2016 was a tremendous success and, even as just a pilot, saw healthy competition between the 23 participating teams.  However, during the months building up to the event the need for greater collaboration between industry and the schools and colleges taking part became apparent, with teachers looking for both technical support and student mentoring from industry partners.  So we decided to create the Cambridge Games network to help grow these relationships and enable schools to successfully deliver their computer science curriculum, as well as other computing and game development courses.  Our friends at Rizing Games, HackLab, Jagex and PlayStation First have already pledged their support.”

The Cambridge Games network will support teachers and students at schools and FE colleges as they prepare to take part in the FXP Festival which, from 2017, will be open to schools across the UK. It provides a free service that aims to match education needs with technical experts who provide their time and expertise for free, and make resources and mentoring – both remote and in-school, available.

Alison continued: “We are really keen for schools, colleges and industry partners to get involved to make the network a success.  We hope that by providing access for teachers and students to experts in the field, Cambridge Games will help to inspire young people to consider a career in game development, game design, computer programming and associated fields.”

Industry experts can support remotely via telephone and email, solving teachers’ problems and providing guidance and advice, or in person, where geographically practical, working directly with teachers and students as appropriate.

 

We featured in Develop!

In June, schools and colleges from across the East Anglian region converged on Cambridge for the pilot of Future Experience Points (FXP) festival. Conscious Communications collaborated with Rizing Games (the student-run games company based at Cambridge Regional College), Jagex and North Cambridge Academy to create the festival, which will be open to schools and colleges across the UK in 2017.

We wanted to create an initiative that would provide genuine career opportunities for school and college students and open their eyes to the possibilities offered by creative digital industries, while supporting teachers in effectively delivering the new computer science curriculum.

Our Managing Director, Alison, recently featured in the world leading games industry magazine, Develop, discussing our involvement with FXP, how successful the inaugural event was, and our plans for next year’s festival. You can read more here: How FXP Festival is encouraging young people to become devs

Watch this space!

We featured in Stylist!

At Conscious Communications, we fully embrace social responsibility and provide our team members with the opportunity to volunteer and work with charitable causes in their local and wider communities.

Our Head of Client Teams, Zoë, recently featured in the women’s interest publication Stylist, discussing our volunteering scheme. Last year, we completed over 100 hours of charity work, and along with choosing our charity of the year at our annual away day, each team member is given two paid days to spend with a charity of their choice.

The main objective of the initiative is to offer our public relations and marketing skills and expertise to charities that may not have the resource in-house. Read more about our volunteering programme from Zoë in the Stylist feature, and find out how we have made a real difference to charity projects!

Social responsibility: meet the bosses who have made volunteering a part of the job

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