Cambridge University Press
Building credibility through real-life celebrity storytelling
Our results
Sustained global brand growth of the World of Better Learning platform, fuelled by evergreen digital content and high-impact interviews with Petr Čech, Jonny Wilkinson, Bruno Tonioli and more
Brief overview
Cambridge University Press needed to elevate its Better Learning brand globally with a campaign that would showcase the organisation's unmatched expertise in English language learning and connect authentically with career-focused learners worldwide
Our approach
We created a thought-leadership programme that put real-world storytelling at the heart of Cambridge's mission. Celebrity interviews became powerful testimonials, linking English learning excellence to career advancement
Our impact
The campaign positioned Cambridge University Press as the definitive voice in English learning, with its Better Learning proposition reaching new international markets. Every piece of content reinforced what we knew all along: Cambridge’s brand values are changing how the world learns
