Cambridge University Press
Driving enrolment, retention and the reputation of a group of international schools
Our results
Rich evergreen digital content, linking celebrities’ positive experiences of English learning and the benefits of the English language for career development
Brief overview
Creating an international thought-leadership programme to support the launch of the Cambridge University Press new brand proposition for English Language Teaching - Better Learning
Our approach
We devised and implemented a campaign anchored in real-life storytelling by celebrities, who are either bilingual or whose first language is not English. Petr Cech, Frank Turner, Jonny Wilkinson, Emmelie de Forest, Bruno Tonioli, were just a few of the celebrities we interviewed
Our impact
Successful launch and sustained growth of online audience for World of Better Learning website and the Better Learning approach, through engaging and impactful evergreen celebrity interview content
