Internet Watch Foundation
Driving enrolment, retention and the reputation of a group of international schools
Our results
Secured commitment from The Guardian Media Group, IPSO and The Editors Code to support the campaign and take this into consideration in their editorial practices
Reached a total audience of 19,243,213,338 generated from 17 pieces of coverage in a 3 month period
Brief overview
The Internet Watch Foundation (IWF) works internationally to make the internet a safer place by removing images of child sexual abuse
Our approach
To raise the profile of IWF’s CEO and the work of IWF we implemented a proactive media relations programme. We built IWF’s share of voice in national media and broadcast outlets through interview placements and reactive commentary peices
Our impact
We created the compelling ‘no such thing’ campaign targeting media outlets and NGOs calling for a commitment from UK media to stop using inaccurate and misrepresentative phrases
