Railpen/Socius – Mill Yard
Amplifying the social value of a sustainable regeneration initiative
Our results
Secured opinion pieces, interviews and news coverage across titles including Cambridge News and Eastern Echo, boosting visibility and cementing a positive reputation for the development
Brief overview
This development faced legacy site concerns in a close-knit Cambridge neighbourhood. The vision for sustainable regeneration needed local community support to transform scepticism into excitement for a space where people would truly thrive
Our approach
We deliver a proactive and reactive public relations strategy, partnering with contractors on construction communications to keep the community engaged and informed throughout every milestone, embedding the project within the neighbourhood from concept through to completion
Our impact
Our strategy strengthened goodwill, positioned the project as a community asset, and drove positive sentiment around its public park, edible planting, and art-focused features
