Insights from brightonSEO: could ‘AI slop’ facilitate a return to ‘real’ journalism?

by George.Inwards@consciouscomms.com | May 13, 2026 | Uncategorized

Rick Newman, PR & Marketing Manager: Impact of AI on journalism How is AI content affecting reader habits How can PR professionals secure coverage in an AI world Everyone I know who works in PR, marketing, advertising, SEO and/or journalism has asked themselves...

Insights from brightonSEO: the importance of creating credible and informative content in the age of AI search

by George.Inwards@consciouscomms.com | May 11, 2026 | Uncategorized

Tom Evans, PR & Marketing Manager: AI is reshaping search and SEO strategy SEO and digital PR are converging Content quality and human relevance are now paramount On 30th April, I joined more than 5,000 delegates from over 100 countries at brightonSEO....

SEND in the comms team: opening a new special school

by George.Inwards@consciouscomms.com | Apr 20, 2026 | Uncategorized

Hanna Garrett, Senior PR and Marketing Manager: Why SEND communication is different  Building trust starts before the doors open How a special school can shape its reputation With more than 1.7 million pupils with special education needs and disabilities (SEND) in...

Why B Corps matter more than ever in 2026

by George.Inwards@consciouscomms.com | Mar 26, 2026 | Uncategorized

Zoë Scorer, Managing Director, Conscious Communications & Co‑Chair, B Local Cambridgeshire: A growing movement… and a turning point Why this matters for Cambridge Signals for Sustainable Growth Why 2026 feels significant Have you noticed how the B Corp logo is...

Vulnerability versus visibility: Why charities struggle to talk about challenges

by George.Inwards@consciouscomms.com | Feb 18, 2026 | Uncategorized

Sophie Baillie, Associate Director and Head of Client Services: The reputational risk of staying silent  How transparent, values-led charity communications can strengthen trust What charity leaders and trustees can learn from real-world experiences about balancing...