How charities can strengthen their brand without losing their purpose

by George.Inwards@consciouscomms.com | Feb 9, 2026 | Uncategorized

Rick Newman, PR and Marketing Manager: How charities can build a strong, trusted brand without appearing commercial Why values-led branding helps charities move from outputs to long-term influence How brand clarity strengthens trust, credibility and mission-led impact...

How is the media landscape changing? (and why it matters for public relations)

by George.Inwards@consciouscomms.com | Jun 24, 2025 | Uncategorized

Hanna Garrett, PR and Marketing Manager: In the media and digital landscapes, everything is changing. Now, younger audiences rely more on social media platforms like Instagram, TikTok and YouTube than on traditional outlets such as newspapers and radio to consume...

Messages from UKREiiF 2025 echo the ambitions of Cambridge 2030

by George.Inwards@consciouscomms.com | Jun 6, 2025 | Uncategorized

Alison Taylor, Chair, Cambridge 2030 and CEO, Conscious Comms: From the very start of UKREiiF 2025 – the UK’s Real Estate Investment and Infrastructure Forum – it was clear that Team Cambridgeshire and Peterborough was OPEN for business, but (music...

Data-driven purpose: how brands can measure the impact of doing good

by George.Inwards@consciouscomms.com | May 23, 2025 | Uncategorized

Ali Riddell, Associate Director & Head of Business Development: “Not everything that counts can be counted, and not everything that can be counted counts.” — William Bruce Cameron  There is more ‘purpose’ driving everyone (and by extension, brands and...

Three trends shaping communications right now

by George.Inwards@consciouscomms.com | Apr 25, 2025 | Uncategorized

Georgie Lee, PR and Marketing Assistant: How brands can adapt to decreasing attention spans Micro-influences over celebrities The importance of emotive storytelling in 2025 New seasons bring new consumer habits, a significant one being decreasing attention spans. So,...