Should a new season mean a new marketing strategy?

by George.Inwards@consciouscomms.com | Apr 7, 2025 | Uncategorized

Sophie Baillie, Associate Director and Head of Client Services: When should you develop a new marketing strategy? How to approach a new marketing strategy Learn from successful brands like Nike, LEGO and Glossier As the seasons shift and we embrace the energy of...

Leading the charge for better business in Cambridge

by George.Inwards@consciouscomms.com | Mar 27, 2025 | Uncategorized

Zoë Scorer, Managing Director: Showcasing B Corps in B Corp Month A growing movement The real power lies in our actions Have you noticed supermarket end-of-aisle shelves filled with products proudly displaying a ‘B’ logo this month? That’s because March is B Corp...

To B or not to B Corp: busting the myths that hold businesses back

by George.Inwards@consciouscomms.com | Mar 18, 2025 | Uncategorized

David Hartley, PR and Marketing Manager: Certification is achievable for businesses of all sizes B Corp goes beyond just environmental impact The assessment process is worth investing the time in In a world where trust in businesses is declining, according to...

To meme or not to meme: how memes influence our society and when your brand should use them

by George.Inwards@consciouscomms.com | Feb 7, 2025 | Uncategorized

Rick Newman, Senior PR and Marketing Executive: How do memes influence our society? Should brands embrace meme culture? Have memes changed the way we communicate? Do you remember the first meme you ever saw? Perhaps it was the ‘philosoraptor’, the iconic ‘troll face’,...

Credibility is crucial: why brands need authentic and trustworthy brand ambassadors

by George.Inwards@consciouscomms.com | Feb 5, 2025 | Uncategorized

Tom Evans, PR and Marketing Manager: 2025: an age of misinformation and manipulation People trust people more than brands Preparation is essential According to research from Ofcom, more than a third of UK adult internet users are unaware that online content might be...